Day: March 16, 2023

“Knitting the Islands”, by Miriam Ellis A happy and lucky St. Patrick’s day to all my readers! I’ve

For the past 8 months, I have been going to pilates. It’s something that I never did more

This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And

The adage is that if you’re not paying for the service, you are the product. Unfortunately, this rings

Estimated brand reach is the most important high-level metric that everyone seems to either interpret incorrectly, or ignore

Social media metrics are imperative to social strategy. They give you an inside look at your channels’ performance

With only six seconds to grab a recruiter’s attention, conventional wisdom might tell you to cut right to

Content creator is a job title that didn’t exist a decade ago. Now, 50 million people consider themselves

Online advertising is booming. But, when you’re launching digital campaigns, you want to be sure you’re maximizing your