In a special bonus episode this week, hosts Paul Roetzer and Mike Kaput delve into a range of quick-fire subjects. The episode begins by highlighting Dario Amodei, CEO of Anthropic AI, featured on the Ezra Klein Podcast, delving into scaling laws, the exponential growth curve of AI, and the societal adjustments required for AI integration. […]
Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses. Blog posts and podcasts are great starting points for exploring a particular topic. But, I believe that online business […]
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I […]
Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.
Baltimore has never been more prelevant than it is today due to the tragedy of a ship hitting the Maryland Bridge. As businesses pick themselves up from this sheer devastation, many are looking to new strategies on how to not only build businesses but expand. With that, the introduction of artificial intelligence (AI) into the […]
In Maryland’s competitive corporate world, the need for inventive and successful marketing techniques has never been greater. Enter Robotic Marketer, a ground-breaking artificial intelligence platform that is changing the way businesses approach marketing. Robotic Marketer, with its advanced algorithms and data-driven approach, is changing the way businesses approach marketing strategies. By evaluating market trends, customer behaviour and competitive environments, it […]
Discover key strategies for SEO and product teams to collaborate effectively, from joint UX optimization to unified performance metrics.
Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities. In this article, I’ll break down the exact steps I follow to conduct competitor analysis and […]
Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts. The potential problem raises […]
Content creation requires a lot. Who will do it? How will it align with strategic goals? How you craft audience-attracting stories? Learn the potential answers to help you develop a content creation process that really delivers.
Running a healthcare practice is no easy feat. Between patient care and operational management, there’s little time left for effective marketing. Healthcare executives are well aware of the headlines highlighting professional shortages across the nation. Despite the decrease in supply, some practices find themselves unable to increase provider utilisation. The question then arises: who bears […]
Worried that your AI content might spook your users or not meet Google’s standards? Use this guide to build trust and authority into your AI content.
Llama 3 from Meta is here. And it’s incredible.
Microsoft just debuted an AI model that can deepfake you from a single photo.
A huge AI-powered paradigm shift in SaaS (software-as-a-service) is getting attention online.
This week, we bring you an abundance of AI news in a special two episodes. Join us for Episode 93 as hosts Paul Roetzer and Mike Kaput explore Meta’s powerful open-source models and AI assistant integration, Microsoft’s impressively realistic VASA-1 video generator, and the intriguing concept of “Service-as-Software.” Stay tuned for even more this week!
An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding. In this post, we’ll cover the best examples of personal websites we’ve […]
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Digital courses can be a game-changer for your bottom line, whether you’ve been in business for ten years or ten days. But if you’re like many of the folks I work with, you might […]
Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best person for the role. And I like to get specific. I’ve found that interviewers respond positively when I skip the generics and […]
Not changing gets you nowhere. Get insightful anecdotes paired with practical strategies to motivate your marketing and content to break from stagnation and go toward innovation.
Discover the three reasons why Joy lost a local SEO client, and how she remedied her mistakes and rectified the situation. Learn more from Joy at MozCon 2024.
I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice. In the 2024 HubSpot State of Marketing Report, we found that short-form video is the number one format marketers are using and will see the […]
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,400 […]
Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. “The biggest red flag on LinkedIn is the ‘open to work’ symbol.” This hot take is brought to you by former Google recruiter Nolan Church. And the dialogue continues. As I browse through my LinkedIn feed, there are […]
Discover the essential considerations for SEOs when building headless websites in this insightful Whiteboard Friday by Peter Richman.
According to McKinsey e-commerce has been 10 years’ growth in 3 months during COVID-19. This has led Google to enter the online shopping industry head-on, going head-to-head with giant Amazon. To challenge Amazon, Google presents itself as a cheaper, less restrictive option for independent sellers. And it is focusing on driving traffic to sellers’ sites, […]
To use AI or not — it’s the question on every marketer’s mind. But there’s a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of […]
Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.
In this blog post, Tom discusses the reasons why you might block AI bots. In many cases, this will come down not only to your beliefs about how this technology will evolve but also to the specifics of the business involved.
Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer isn’t very popular: “Sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into […]
Table of content: Red Teaming, LLM Manipulation, and SEO Explanation of Red Teaming How Red Teaming Identifies Vulnerabilities in LLM Manipulation Tests and Experiments of LLM Manipulation Streamlining Content Creation with LLM Optimization: Our Method Customized Content at Scale: A Data-Driven Approach Ethical AI Use: Prioritizing the End-User Conclusion Are you ready to dive into […]
