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TikTok Introduces Labels for AI-Generated Content

TikTok just introduced a new label that creators can use to tag content that’s been heavily edited with AI tools.

How to Create a Brand SEO Strategy — Whiteboard Friday

Miracle shares valuable insights on establishing your brand’s online identity and dominating the SERPs in this informative Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone, my name is Miracle Inameti-Archibong. I’m the head of SEO at John Lewis Finance. Welcome to […]

The Ultimate Guide to On-Page SEO in 2023

On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get […]

Microsoft Releases AI Copilot for Windows 11, Sets Date for Enterprise Release—But Will It Match the Hype?

Microsoft announced they have released their AI assistant, Copilot, to Windows 11 users and that it will be generally available to enterprise customers starting November 1.

12 Higher Education Marketing Trends of 2023

Marketing trends come and go at a rapid speed, and higher education isn’t immune to these shifts. Especially at a time when college enrollment is down, higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. If you want to stay ahead of the curve, look no further. Here are […]

How to Organize Your Email: 11 Management Tools

Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you’re making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. On the other hand, though, email can be overwhelming […]

5 Highlights You May Have Missed at Content Marketing World

Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.

Elevating Sales Performance through Strategic BPO Marketing

The Business Process Outsourcing (BPO) industry is one of the fastest moving industries, where efficiency, expertise, and customer satisfaction are paramount. Due to its highly competitive nature, marketing plays a deciding role in boosting sales performance. BPO companies provide a wide array of services, from customer support to back-office operations, and effective marketing can be […]

Unlocking Opportunities: Advantages of Advertising in Magazines and Trade Editorials for Contact Centres

In the highly competitive era dominated by digital marketing, it’s easy to overlook the timeless power of print media. However, for contact centres aiming to establish their presence and reach a highly targeted audience, advertising in magazines and trade editorials can be a strategic move. Let’s study the distinct advantages of utilising print media in […]

Google Releases Bard Extensions, But New Features Fall Flat

Google just announced major updates to Google Bard, its AI assistant and ChatGPT competitors.

How To Find (and Close) the Hidden Gaps in Your Content Strategy

Your content marketing has holes that you can’t see. They may manifest themselves from the beginning or materialize over time. But no matter how they started, it’s time to identify and fill them in with a content gap analysis.

Creating a Culture of Inclusion: Revolutionizing Professional Standards

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. In today’s rapidly changing […]

Contact Centre Marketing Internally Is More Important Than Externally

In the fast-paced world of customer service, contact centers are often focused on external marketing efforts, such as attracting new customers and retaining existing ones. While these endeavors are undoubtedly crucial, the significance of internal marketing within contact centers should not be underestimated. In fact, internal marketing can be the linchpin to achieving success in […]

Test Blog for hs-mktg-analytics testing

Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality […]

How To Get Buy-In by Setting Strategic Content Marketing Goals

Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey. Some find it difficult to measure ROI, while others struggle to identify strategic collaborations. Even among those that are effectively measuring content marketing KPIs […]

Social Media Platforms Marketers Should Watch in 2023

When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the […]

The Ecopreneurs: A Win-Win-Win-Win for Salesforce, FORTUNE Brand Studio, Entrepreneurs, and Audiences

Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform. Here’s how this Project of the Year finalist turned long-form storytelling into big results.

9 Google Drive Tips You’ll Wish You Knew All Along

If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. What’s Google Drive? a cloud-based app used for file creation, storing, sharing, collaboration, and a whole lot more. Download our free guide here for even more tools and tips for […]

What is Communication? The Ultimate Guide

The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. In this guide, we’ll go over communication styles, share ways to improve your […]

The Future of Partnerships: Celebrities Working For Major Brands

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Celebrity New Hires Recently, Delta Air Lines announced Tom Brady would be brought […]

The Scarcity Principle: How 7 Brands Created High Demand

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules? Because changes in […]

Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. There’s a special focus on retention and referral over purchase and loyalty. Here’s what you need to know about SaaS marketing plans, what […]

25 of the Best WordPress Newspaper Themes for 2023

Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the visitors on your website. Newspaper WordPress themes — despite their name — work for all types of writing. No matter your content type, the layout […]

Sequoia Capital Says Generative AI Is Growing Up

Venture capital powerhouse Sequoia Capital just dropped a deep analysis telling us where generative AI is headed next. They say we’re moving from “Act 1” of proving the core tech to “Act 2” of actually delivering concrete value to users.

DALL-E 3: AI Image Generation Comes to ChatGPT

OpenAI just announced DALL-E 3, the latest version of its groundbreaking image generation model. And it’ll soon be integrated directly into ChatGPT Plus. According to OpenAI, DALL-E 3 “understands significantly more nuance and detail than our previous systems, allowing you to easily translate your ideas into exceptionally accurate images.”

Sequoia Capital Says Generative AI Is Growing Up

Venture capital powerhouse Sequoia Capital just dropped a deep analysis telling us where generative AI is headed next. They say we’re moving from “Act 1” of proving the core tech to “Act 2” of actually delivering concrete value to users.

Is AI a Job Killer or Talent Gap Fix?

More accountants are quitting the industry, partly due to AI’s impact on their work. But there’s more to the story—and it sheds light on how AI might impact every industry moving forward.

[The Marketing AI Show Episode 65]: DALL-E 3 from OpenAI, Generative AI’s Second Act, How AI Could Solve Labor Shortages, and Microsoft Copilot Release

We’re back with an exciting week of AI news! This episode was recorded Sunday, Sept. 24, only to wake up to Anthropic/Amazon news, and ChatGPT updates! But more on that next week. In the meantime, Paul and Mike break down some exciting updates from OpenAI, Sequoia Capital, Microsoft, and more. Listen or watch below—and see […]

Takeaways from an Irish Locksmith: Listing Spam Scandal

“I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on RTÉ. I’m going to share a summary of it in today’s column, offer my best understanding of the root of the problem, […]

Out of Content Ideas? Try Borrowing One or Two (Even From Your Competitors)

You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.

The Marketer’s Ultimate Guide to Link Bait

Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes. But I’m going to say it loud and proud — “Not all link bait is bad!” There is a right and wrong way to use link bait, and, […]

How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]

Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn’t enough to get meaningful customer engagement with your business—that’s the job of a buyer persona.  There are many factors of customer behavior you’ll […]

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