AI can now produce more content in an afternoon than most marketing teams used to create in a month. For Joe Pulizzi, that’s precisely the problem and the opportunity.
A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002 feet. It’s one of those facts that seems fake, but there’s good evidence […]
In the latest episode of Whiteboard Friday, Miracle Inameti-Archibong explains how to optimize your website for agentic commerce using Markdown, product feeds, structured data, and MCP.
Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If you’re evaluating platforms or trying to modernize a fragmented stack, this guide covers everything you need to make a confident decision. Most enterprise marketing teams struggle with data architecture. When your contact databases […]
What do 50k query fan-outs reveal about LLM bias, brand visibility, and search intent? Explore fresh data on Gemini prompts + download the free raw dataset.
Financial planning firms face significant shifts as they approach 2026. Traditional growth through referrals no longer drives sustainable results for advisers seeking to expand their client base. The modern client expects digital-first experiences, transparency and fast answers. Financial planner marketing strategies must adapt, blending new digital techniques with offline excellence, to attract and convert prospective […]
If you’re evaluating answer engine optimization tools, here’s the short version: HubSpot AEO is an insight-to-execution platform that connects AI visibility data directly to your CRM and content workflows. Scrunch is a focused monitoring and benchmarking tool that excels at multi-engine tracking and competitive share-of-voice analysis. The right choice depends on whether you need a […]
As more buyers skip search entirely and go straight to ChatGPT, Gemini, or Perplexity for recommendations, marketers are realizing they need a new kind of tool — one that shows them how their brand appears in AI answers and what to do about it. That’s what both HubSpot AEO and Ahrefs Brand Radar are built […]
There’s an irony at the heart of most failed CRM rollouts: the technology almost never lets you down. The deployment does. More than 60% of CRM failures trace back to people and process challenges, not the software, and most of those failures are preventable with the right plan. CRM deployment is a cross-functional process for […]
We’ve officially dropped the initial speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.
Anyone who’s worked in content marketing has heard some version of the 80/20 rule: 20% of the work is creating the asset, 80% is activating it.
Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at scale. Brand monitoring also reveals AI share of voice and what you should improve to be cited more by LLMs. However, as with everything in marketing, brand tracking software isn’t […]
If you’re comparing Scrunch versus Peec AI, you need to know your buyers are already forming opinions about your brand in answer engines like ChatGPT, Perplexity, and Google AI Mode before they ever reach your website. Furthermore, if you don’t know how your brand appears in those answers, or if it appears at all, you […]
In today’s digital world, customers want to access support quickly via their preferred communication channel. In response, more companies are looking to deliver seamless, personalized support experiences via omnichannel customer service models. Omnichannel customer service offers flexibility and personalization, which can improve everything from resolution times to overall customer satisfaction rates. In this guide, we’ll […]
CRM projects don’t fail at the technical level — they fail because the people expected to use the system never bought in, the training was too generic to stick, and nobody owned adoption after go-live. The result is a CRM that costs money to maintain but doesn’t deliver the pipeline visibility or process alignment it […]
Looking for the best brand monitoring tool? I tested 15 and ranked my top 8 for AI search visibility, social listening and traditional media.
If your buyers are asking ChatGPT for vendor recommendations instead of scrolling through Google results, your brand’s visibility in AI search engines matters as much as your organic rankings … maybe more. That shift is what’s driving the rapid adoption of answer engine optimization as a discipline, and it’s why marketers are now evaluating dedicated […]
For many, Semrush is the gold standard for tracking traditional SERP rankings, and the tool has recently added AI visibility features to its suite. However, there are plenty of Semrush AI visibility alternatives on the market worth exploring. This guide compares eight alternatives — including HubSpot AEO — to help SEO leaders, content marketers, demand […]
You bought an AI-visibility tool. The dashboard shows a score. The score went up last month. Nobody on your team, including you, can explain exactly why. That is the black box problem, and it is showing up in review after review of AI-visibility platforms right now. Buyers are not complaining that the tools do not […]
Turn plain-English prompts into instant, full-stack SEO dashboards with the new Moz API MCP server. The Moz API Model Context Protocol (MCP) server allows you to connect your favorite AI assistant directly to our SEO data endpoints using standard open protocols. Get started with the Moz MCP in a few minutes.
AI content is polarizing. When users spot that AI was used in art, backlash often follows. So, let’s run a quick experiment. Take a look at the picture below. I just generated an image, in the style of a Monet painting, using AI. I used the latest AI models trained on the world’s best artwork. […]
Most marketing teams have gotten comfortable using AI. They’ve integrated it into content workflows, sharpened their prompts, and found individual productivity gains. But the next phase is already here, and it relies heavily on the ability and dedication of humans, says Zapier’s Dan Slagen.
You ask ChatGPT a question about your own category. A competitor’s name comes up. Yours does not. That single moment is becoming one of the most common triggers pushing small business owners and solo marketers to pay attention to AI visibility for the first time. You already rank fine on Google. So why does the […]
Speak with the team Your CMO just asked if you are “doing GEO now.” Your latest job posting lists AEO as a requirement. Your dashboard vendor calls all of it AI visibility. Three terms, one meeting, and nobody in the room is fully sure whether they are describing three different disciplines or the same idea […]
Spotify has been ambitious with its use of artificial intelligence to enhance its music platform. In the past couple of years, the company has gone from using AI behind the scenes to putting it front and center. This move has allowed it to transform how listeners discover music, interact with content, and even create their […]
Your CEO doesn’t want to hear that you moved from position 6 to position 3. They want to know why the marketing budget deserves another quarter. That gap, between what practitioners measure and what leadership funds, is where most AI-visibility ROI reports fall apart before the meeting even starts. Leadership doesn’t fund “SEO.” They fund […]
In early July, an OpenAI model being tested for cybersecurity capabilities escaped its testing environment, got onto the internet, and hacked into Hugging Face, a major platform for open-source AI models. The breach went unnoticed for days. OpenAI didn’t realize its own agent was responsible for more than a week.
Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI search, or do you need something that connects that monitoring to the content and CRM workflows that let you act on it? That’s the real difference between HubSpot AEO and […]
Profound and Semrush have both staked out positions in the answer engine optimization space, but they’re built for different teams with different goals. This post breaks down what each tool actually does, where they differ on engine coverage, prompt research, dashboards, and pricing, and how to decide which one fits your workflow. We’ll also cover […]
SEO might feel like it’s under threat with the rise of AI. But the data tells a different story — SEO tools are still a must-have for marketers. In a HubSpot survey, 27% of marketers agreed that the biggest ROI channel of this year was the website, blog, and SEO. It’s fair to say that […]
AI search is no longer a niche experiment. According to HubSpot’s own research, 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent. Brands that show up in those answers earn the conversation before a prospect even clicks. That’s exactly what Answer Engine […]
