AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The traffic it earns is small but high-intent. Across more than 1,200 publisher and news sites, visitors referred by AI tools signed up at roughly 11 times the rate of search […]
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI answers too? Scrunch is an AEO specialist built to monitor how your brand appears in AI-generated answers, while Semrush is a traditional SEO platform that added an AI Visibility Toolkit […]
Too many buzzwords in the AI search space? Let’s simplify it. AI engines reward clarity, freshness, and context. Steal Rejoice Ojiaku’s content framework for your new and updated content to improve citations and mentions.
For 20 years, “Marketing Eye” has stood as a hallmark for what a marketing consulting firm Australia should deliver: Measurable growth founded on strategic insight. Two decades of experience servicing Australian businesses across Melbourne, Sydney and Brisbane have provided an unmatched perspective on the evolution of the industry. By examining how marketing practises have transformed, it becomes […]
For more than a decade, marketing teams have built technology stacks with the enthusiasm of children collecting toys. Every new problem brought another subscription, another dashboard and another login that someone in the team had to remember. There was a CRM for customer data, an email platform for campaigns, project management software for workflow, social […]
Building a Knowledge Graph is phase one. Governing it is the critical control layer that keeps every AI endpoint—from search overviews and customer-facing chatbots to corporate copilots and autonomous agents—telling the truth about your brand. Whether you are a Fortune 500 company managing vast data lakes or a growing e-commerce business running on a CMS, […]
After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust. The difference isn’t the software nor the budget, but the quality of the administration behind it. CRM administration is the operational discipline that determines whether your platform actually reflects how […]
If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers now use answer engines, and more than 70% rely on it to ask questions and gather information. That means a growing share of discovery occurs within AI tools and before users click through to websites. […]
Australian small and medium-sized enterprises face new expectations in 2026. Buyers no longer use a single channel to research suppliers. They rely on dozens of online touchpoints, compare brand voices and demand more insightful content. As a result, traditional marketing simply cannot deliver growth in this environment. Instead, businesses must rethink their marketing strategy for […]
Most marketing leaders will tell you their team is using AI. But there’s a difference between a team that uses AI and a team that’s getting better at it together and sharing their progress.
Measuring AI search like SEO? Learn what to track instead: visibility, recommendations, bot access, citations, and off-site signals that drive real value
As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping marketers measure visibility within AI-generated answers. But, as budgets tighten, new AI visibility features emerge, and integration demands increase, many teams are actively seeking alternatives to Profound AI. The AI search shift is already impacting performance metrics. […]
A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and secrets, it holds contact records, purchase history, support conversations, and for some, health information or payment data, too. Without proper CRM compliance, someone on your team might be doing something risky with that data this very […]
Effective B2B website structure forms the backbone of successful digital marketing. Today, business buyers demand easy-to-navigate experiences, fast access to information and content that speaks directly to their needs. As competition intensifies in the Australian B2B sector, designing a website that is built for both search rankings and conversions is essential. Every page must serve […]
Businesses across Melbourne and Sydney face the same marketing challenge: How can you be sure your investment is driving measurable results rather than wasted spend? That is where the value of a robust marketing audit framework becomes clear. Conducting an annual marketing performance audit can identify missed revenue, outdated strategies and digital gaps. Many brands […]
Our 2026 State of AI for Business Report surveyed more than 2,100 business professionals, including nearly a third who are marketers and 84% who work for B2B organizations. Respondents said 41% of their organizations describe their AI momentum as inconsistent or siloed. More than half of individual professionals have moved past experimentation, yet their organizations […]
Establishing a business-driven website is vital for any B2B company seeking to capture market share and nurture leads. Many enterprises in Australia and beyond understand that success hinges on how their digital platform supports marketing, conversion and customer education. Understanding which website pages perform best is not only a question of design but also of […]
Healthcare website development in Australia stands at a critical intersection of technology, patient expectations and regulatory frameworks. As more Australians embrace digital health, medical practises face mounting pressure to deliver websites that streamline patient journeys and foster trust. Today, the pathway from browsing to booking must be direct, engaging and fully compliant. Healthcare providers who […]
For Australian business owners, the promise of a marketing consultant often comes riddled with mystery. Many wonder: What does a marketing consultant do? Is it worth the money or simply an industry buzzword? In Melbourne and Sydney alike, business leaders demand clarity, practical value and measurable results from external expertise. This plain-English guide covers what a marketing […]
Your SEO efforts have succeeded in driving a steady stream of visitors to your website. Analytics dashboards light up with page views, sessions and organic growth indicators. Yet business website enquiries linger at disappointing levels, sales pipelines remain stagnant and the investment in SEO appears difficult to justify. If your primary concern is, “why is […]
The 2026 State of AI for Business Report surveyed more than 2,100 professionals, 84% of whom work at B2B organizations and about a third of whom are marketers. This makes this one of the most relevant datasets for B2B professionals trying to understand where AI is taking their profession.
Knowing how to rank in search engines and how to rank in AI search results are two different games now. As of early 2026, BrightEdge found AI Overviews appear in roughly 48% of tracked Google searches, and prevalence climbs as high as 100% for healthcare and treatment queries. ChatGPT handles over a billion queries per […]
Is AI search making your SEO strategy harder to scale? Meet MozCon NYC 2026’s final speakers and learn AI, content, local SEO, and agent-ready frameworks you can use now.
SEO remains an essential marketing channel, enabling businesses to reach new audiences, increase inbound enquiries and underpin long-term digital growth. In 2026, with Google’s AI-driven search algorithms and changing user expectations, knowing how much to allocate for SEO involves more than referring to generic pricing tables. Businesses need to understand the factors affecting SEO investment, […]
Businesses in Australia face new challenges and opportunities as markets shift and digital marketing becomes increasingly complex. Many small to medium-sized enterprises struggle to achieve consistent results because they cannot afford a full in-house team with diverse skills. An outsourced marketing team, such as the one employed by Marketing Eye, offers a solution designed to […]
Entrepreneurs have more ways than ever to promote their ideas, products and services, but more options can lead to poor decisions. The temptation is to jump straight into the latest tools or pay for flashy campaigns before ever laying a strong foundation. Yet, the most successful founders approach marketing very differently. Smart operators follow a marketing […]
The Real Cost of the “Too Many Hats” Problem Walk into a lean small or medium sized marketing team today and you’ll see the same thing: one or two people trying to do everything. A marketing manager at a mid-sized company often wears five hats. On any given Tuesday, they are the copywriter, the social […]
Staying ahead in search engine optimisation has never been more challenging for Australian businesses. The world of SEO in 2025 presents a bold new landscape, shaped by continuous algorithm changes, the introduction of artificial intelligence (AI) overviews and a fresh focus on experience, expertise, authoritativeness, and trustworthiness. Growth-oriented firms now face unprecedented expectations, particularly as […]
Marketers, take note: New research using 2.7 million data points from the 2026 Winter Olympics revealed how AI systems form and preserve narratives about brands, athletes, and organizations.
How do you assess YouTube keyword opportunity? Phil Nottingham shares three unique metrics for evaluating search demand, competition, and value.
A few weeks ago at SEO Week I argued that structure is the moat. This month I spent two weekends in the woods proving it, literally. The Hugging Face Build Small Hackathon has a track called An Adventure in Thousand Token Wood, and the rules read like a manifesto we could have written ourselves: small […]
Industry associations across Australia face unprecedented shifts. Membership growth demands new tactics as expectations change and digital communication redefines success. For association leaders, the challenge involves more than promoting membership. It requires rethinking every aspect of marketing and engagement, from digital presence to event promotion. Marketing Eye reveals strategies that help associations thrive, combining expertise […]
