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[The AI Show Episode 88]: Meet Devin, the “First AI Software Engineer,” The Rise of Humanoid Robots, and OpenAI’s Sora Interview

After last week’s predictions of the future of AI, we are starting to see glimpses of these innovations continue to grow in AI Agents, robotics, and more. In Episode 88 of the Artificial Intelligence Show, hosts Paul Roetzer and Mike Kaput highlight Cognition’s AI software engineer ‘Devin’, the significance behind Figure’s Humanoid Robots and OpenAI’s […]

11 Recommendations for Marketers in 2024 [New Data]

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing? And, what are their […]

3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads

Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can […]

Manage Your Content Budgets With ‘Bottle’ Episodes

The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.

AI Content Protection: Understanding Watermarking Essentials

AI has transformed content creation, enabling the production of text, images, video, and music with unprecedented ease and speed. However, this remarkable progress also introduces significant ethical and transparency challenges in using AI-generated content. This situation threatens the intellectual property rights of those who develop and train AI systems and the overall value and integrity […]

Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand

In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.

11 Social Media Trends Marketers Should Watch in 2024 [New Data]

The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more about what brands can expect this year and beyond, we surveyed 1,528 marketers to discover which social media trends B2B and B2C businesses are paying attention to. In addition to reviewing the research, […]

How to Give Productive Feedback, According to HubSpot Managers & Editors

Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. Then, one day, my boss discovered I did a few content marketing side gigs after hours (which wasn’t a secret). Initially, they were worried and […]

How the SERPs Guide Content — Whiteboard Friday

From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.

How the SERPs Guide Content — Whiteboard Friday

From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.

How to Write a Video Script [Template + Video]

Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating video scripts from scratch or using a template. Although creating, organizing, and editing compelling videos can be lengthy and scary, a good script can make or break the success of your video. […]

The Worst Super Bowl Ads — Avoid These Blunders

There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions […]

The Problem With AI Headlines

Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don’t panic. Get the context and an interpretation that will calm your concerns.

Claddagh: How Local Businesses Inspire Love, Loyalty, and Friendship

Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships.

What is a Letter of Intent? How to Write One for a Job [+ Examples]

Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. However, not all potential job opportunities start with an application. In fact, many begin with initiative from a job seeker. Those job […]

Helpful Advice To Find a New Job in Marketing and Content

On the hunt for a new job in content and marketing? You know the drill. Create compelling content that attracts a target audience. But that’s not so easy to do. Follow this advice to make it a little easier.

20 Email Opt-In Examples I Love (For Your Inspiration)

A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I’d actually subscribed to. The […]

Enterprise Marketers Leading With Strategy in 2024 [New Research]

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI’s newly released research also finds out what sets top performers apart from their industry peers.

Does AI Do ‘More’ Or ‘Less With More’ in Your Content Strategy?

Being asked to use AI to “do more with less” isn’t as easy as it sounds. It all rests on whether you emphasize “more” or “less.” Learn what that means for incorporating AI in your marketing strategy.

Reactions to Sam Altman’s Bombshell AI Quote

Last week, we got a lot of attention when we shared a previously unreported quote from Sam Altman—and we all need to figure out what the quote means, fast.

[The AI Show Episode 87]: Reactions to Sam Altman’s Bombshell AI Quote, Enterprises Embrace Custom AI Models, and How AI Is Changing Writing Forever

Prepare to look into the future in this episode of The Artificial Intelligence Show! Last week, we briefly discussed a bombshell quote from Sam Altman, this week, we explore its deeper implications. Alongside discussing Altman’s insights, we’ll examine the effects of AI on enterprise businesses, share our experiences from the AI for Writers Summit, and […]

TikTok Shop: What It Is, How to Launch One & How to Market One

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually been searching for a cloak and while this piece of clothing did not fit the bill completely, I’d still wear it. Intrigued, I clicked on […]

9 Email Header Examples I Love (For Your Inspiration)

Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame. But — it’s also super important not to gloss over the email header. There are two types of headers: […]

I Asked ChatGPT to Write 10 Different Marketing Internship Emails — Here’s What I Got

I’ve never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change.  The jitters are normal, and I’ll help make it easier today by showing you exactly how to write […]

How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros

I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. The key to making it worthwhile? Using strategies to maximize your […]

7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life […]

13 Confirmation Email Examples I Love (For Your Inspiration)

I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event. This confirmation email reminded me about the event with all the necessary context. It also gave me the option […]

50 Ecommerce Statistics To Know in 2024 [New Data]

Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as […]

E-E-A-T Quick Wins — Whiteboard Friday

Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.

Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance?’

New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating?

6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year

Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.

21 of the Best Free Google Sheets Templates for 2024

Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible). So, what do Google Sheets templates do? Short of reading minds, a template […]

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