Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for enterprise and mid-market teams, doing the basics well is rarely where performance stalls. The gap shows up later — when a growing contact database starts fragmenting sender reputation, when automation workflows built […]
AI agents are already browsing your site. Here is Crystal Carter’s five-part framework for agent readiness, from llms.txt and MCP to choosing the right partners.
We traced ChatGPT’s local-business identifiers to real-world Google Place identities, observed how lbe1 powers the entity experience, and found that selecting an entity can shape the next search and conversation. In our previous research on ChatGPT’s named entities and OpenAI’s emerging semantic layer, we showed that ChatGPT increasingly operates on structured entities, not just pages. […]
Marketing teams are being told to do more with AI: Draft faster. Publish more. Automate the busywork. But what if the real opportunity isn’t using AI to do your job faster, but turning parts of your job into tools that keep doing the work for you?
Name an AI use case, and there’s probably a tool for it.
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. That changes everything for us marketers. The question is no longer just “Do we rank?” It’s “Do […]
You don’t need an agency for digital PR. Debbie Chew shares her CIDER framework, a real $1M campaign recovery, and how to get your brand cited by AI.
When Marketing AI Institute founder and CEO Paul Roetzer posted his take on New York City’s decision to ban generative AI in public school classrooms, the response was immediate and voluminous. Hundreds of comments flooded in, ranging from thoughtful to pointed to aggressive. Sorting through all of them manually would have taken hours.
Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visitors to the major answer engines climbed from 634 million in Q1 2025 to 904 million in Q1 2026, up more than 40% in a […]
Marketers have long sought visibility as a way to elevate their brand. But choosing heightened visibility at the sacrifice of credibility is a wrong choice, Wil Reynolds says.
How much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a month for a full-service agency program that handles everything for you — with a wide middle in between. What lands you at one end of that range or the other is […]
Organizations are eager to dive into AI, but many initiatives still stall before they deliver meaningful results… or never move beyond experimentation.
In the summer of 2023, we created a Very Best Books on AI List.
You’ve got a great idea for a blog or LinkedIn article, if only your internal subject matter expert can find time for an interview.
Answer engine optimization is disrupting search as we know it. What once was predictable — add a keyword, focus on high-quality backlinks, increase your domain rating — has become a new game that doesn’t play by the same rules. But the brands showing up inside AI answers right now aren’t necessarily the ones with the […]
Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could cite for a project, the source list would look like this: Gartner, McKinsey, peer-reviewed paper, then … John Smith on LinkedIn? Between major publications, consulting firms, and big-name industry leaders, […]
Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.
AI is changing what it means to be a marketer.
For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year. Then two things happened at once: AI started dominating organic search — and our […]
Most marketing teams are using AI to do the same work faster. That, says Liza Adams, is the wrong goal. Doing things differently is where growth happens.
If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that traffic isn’t materializing. The reason is usually the gap between an AEO mention and an AEO citation, and if you’re measuring the wrong one, you’re missing most of the picture. […]
Get ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and how to implement simple HTML or JavaScript tools to prepare your website for the agentic search.
Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations leaders have started asking a harder question: Is Marketo actually the best tool for us, or are there Marketo alternatives we should be aware of? Marketing automation has never been […]
Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.
It’s not a small request. It can cost thousands, depending on ticket cost and travel.
Saving time is not the goal of AI. Spending it on something better is.
Your CFO doesn’t want to hear about control groups. They want to know if the investment into AI-visibility produced revenue. Those are two different conversations, and the majority of marketers are armed only for the first. That gap is why control groups and causal impact keeps stalling in the boardroom. It’s the right way to prove […]
There are plenty of marketing jobs that sound interesting on paper but end up being much narrower once you are in them. You might spend most of your time in one platform, doing one type of campaign or sitting behind a senior account manager who owns the client relationship. Marketing Eye is different because the […]
Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems. The business case goes beyond cutting costs. When your data lives in one place, customer-facing teams report from the same numbers, automate across the full customer journey, and stop rebuilding […]
Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution, and run programs across multiple regions and content workflows. The strongest options in 2026 are Writesonic GEO for end-to-end optimization, Profound for enterprise analytics, AirOps for agency workflows, SE Visible […]
AEO audit tools have become essential for any team that needs to know whether answer engines are citing their brand, and whether those citations are accurate. While traditional SEO audits track rankings and crawl health, AEO audit tools measure answer engine visibility across the platforms where buyers now get direct recommendations. For SEO managers, content […]
CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there’s a $200K line item with no defined ROI. By the time procurement gets involved, you’ve got four vendors, three opinions, and zero consensus. A CRM RFP […]
