Our Blogs

Your Guide to #UnlockYourMarket

Meet Apple Intelligence, the Major AI Announcement at WWDC

After much anticipation, Apple finally revealed its AI strategy at its Worldwide Developer Conference (WWDC). In true Apple fashion, the AI announcements were impressive and controversial—even eliciting a furious response from Elon Musk.

Ex-OpenAI Researcher Drops Bombshell AGI Predictions—And They’re Terrifying

A series of explosive essays and interviews from former OpenAI researcher Leopold Aschenbrenner are sending shockwaves through the AI world with a chilling message: AGI is coming this decade. And it could mean the end of the world as we know it.

Adobe’s Controversial AI Policy Faces Fierce Backlash

A few small changes to Adobe’s terms of service just sparked a massive backlash from creators—and highlighted the growing mistrust around how companies use customer data to power AI.

[The AI Show Episode 102]: Apple WWDC, Warnings of Superintelligence, and Adobe’s Controversial New Terms of Use

Some big company-driven controversies are at the front of this week’s episode. Our hosts, Mike Kaput and Paul Roetzer, discuss Apple’s introduction of “Apple Intelligence,” a suite of generative AI features integrated into its devices, former OpenAI’s superalignment researcher Leopold Aschebrenner claims on the rapid approach of superintelligence and, the backlash surrounding Adobe’s updated terms […]

A 9-Step Guide to Writing an SEO Proposal [Free Template]

Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author. You have to sift through all of them to find a review of the new neighborhood pizza place. Without a consistent filename or organizational structure, you’re not going […]

What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

7 Things You Should Learn from Neil Patel About SEO

Neil Patel is, undoubtedly, one of the most influential figures in digital marketing and SEO. As the co-founder of companies like Crazy Egg, Hello Bar and KISSmetrics, and through his own consultancy and content, Patel has helped countless businesses improve their online presence. His insights into search engine optimisation (SEO) are invaluable for anyone looking […]

On Writing a Tagline (and Pitching It, Too)

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing […]

How to Optimize Your Place of Worship’s Google Business Profile to Create a Warm Welcome

Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips.

How to Build a Strong Brand Moat With SEO

When you establish a distinct and powerful brand identity, your business can protect itself from the competition in much the same way a moat protects a castle. Learn how to build a strong brand moat with SEO in this blog post.

Don’t Upgrade Your Content Strategy – Make Room for a New One

How often have you been asked to build something new while you’re busy with an existing content project? You’re probably resourceful enough to do it. But your chances of success go up when you don’t try to. Here’s a better option for getting a new content project off the ground.

Unlocking Content Potential: How to Use AI to Write Articles in Any Niche

Creating compelling content in well-established industries can be a breeze for seasoned content writers. With a wealth of information available online and ample inspiration from competitors, the task is straightforward. But what happens when you’re asked to develop content for a niche or industry with scarce online information? This is where the real challenge begins. […]

All About Performance Marketing: The Ultimate Guide

When it comes to digital marketing efforts, the spotlight often shines brightest on a results-oriented approach known as performance marketing. This marketing strategy is vital for businesses aiming to maximise the effectiveness of their online marketing efforts, making sure that every dollar spent contributes directly to measurable outcomes. So, what exactly is performance marketing, why […]

This Newsletter Growth Trend Is Straight from Wall Street

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram, and see an ad for a newsletter that grabs your attention. You give the ad a click, and enter your email to subscribe. That publisher has aced everything up until that point with: […]

I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers

Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me.  I love writing (surprise), cooking, design, and photography. I also used to paint and sew. But thanks to artificial intelligence (AI), you no longer have to be a lifelong […]

All About Market Research: Methods, Modern Approaches and How to Brief a Research Company

If you are a business owner or marketer, understanding market trends, consumer behaviour and a thorough knowledge of competitor analysis are the strongest pillars of success. Market research is the backbone of decision-making, providing the insights necessary for businesses to innovate, compete and grow. With modern technologies and methodologies, market research has changed significantly, offering […]

The Ultimate SEO and PPC Integration Playbook — Whiteboard Friday

Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.

Why Brands May Be Saying Less But Not Doing Less for Pride Month

What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?

8 Must-Know Tips on How to Future-Proof Your Marketing Career

The field of marketing is going through continuous shifts driven by technological advancements, changing consumer behaviours and upcoming trends. To survive in this fast and competitive profession, marketers must keep themselves updated and adapt to each new challenge they face. Future-proofing your marketing career involves continuous learning and cultivating a versatile skill set.

Google Is Now Reducing AI in Search Results, According to New Research

BrightEdge, a leading AI-powered SEO platform for enterprises, has some new exclusive research on how Google’s AI Overviews—and AI in general—are impacting search. I sat down with BrightEdge founder and executive chairman Jim Yu to learn more about how AI is shaking up search.

That’s a Wrap: The MozCon 2024 Day Two Recap

And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.

Blog SEO: How to Search Engine Optimize Your Blog Content

Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment.   If you’re writing a blog for a business, those stats make blog SEO a pretty big deal. Whenever I approach a post, I keep […]

Getting Your Customers Back: 10 Examples of Effective Re-Engagement Emails

I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage. While getting ignored by your subscribers is […]

Get Past the ATS With These Resume Templates [+ Tips]

I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now. And I’ve seen countless comments and got tens of email replies from hiring managers, saying that they’re overwhelmed as they’ve received over a hundred applications. No wonder […]

How TSA Pulls Off Funny Social Content About Serious Business

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

What I Wish Someone Told Me When I Started My Marketing Career

Beginning a marketing career can be both exciting and daunting. The thrilling nature of the industry, the constant evolution of tools and strategies and the pressure to deliver results can be overwhelming for newcomers. Reflecting on my long journey as a marketer, there are several important insights I wish someone had shared with me when […]

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down. I know that the budget I set affects what my team can accomplish and our value to the company. Without […]

17 of the Best Email Marketing Services in 2024

I run HubSpot’s Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer’s tool belt. Email marketing is an effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an […]

How to Write an Effective Communication Plan [+ Template]

Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan. Be it the content strategy, a product launch, a campaign announcement, or a customer escalation, a robust communication strategy holds every part of your organization firmly. A survey by The State of Business Communication revealed that 72% of business […]

Is it Worth Using ChatGPT to Write Your Resume? Let’s Find Out

ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use cases for AI. Since the job market is on fire right now, I decided to do a little digging myself […]

Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results

Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.

Diving Into the Future of Digital Marketing: The MozCon 2024 Day One Recap

Dive into the future of digital marketing, and discover the key takeaways from our speakers in this day-one recap of MozCon 2024.

Share this:

EN»
Subscribe to get the monthly report to stay on top of your market and have a 15% discount on us with your 1st order.