Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, […]
When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. It’s the scary story of how we lost, and then recovered, 41% of […]
The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient […]
You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.
In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best serve your customers the content they are looking for.
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for ecommerce so you can get a leg up on your […]
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your content. As the August update rollout wraps, we can expect some winners and some losers, but why? Tom Capper digs into the data and reveals the surprising reality of what sites impacted by the Helpful Content Update […]
Chatbots have evolved from basic text-based interfaces to advanced AI-powered conversational agents. These modern AI chatbots utilize artificial intelligence and natural language processing (NLP) to engage in human-like conversations with users. These AI-powered chatbots are now widely used across various industries, including customer service, e-commerce, hospitality, and healthcare. Unlike their rule-based predecessors, which operated on […]
Learn how to build professional relationships that don’t just open doors — but blow them wide open. Building strong professional relationships is your secret weapon for marketing success. The right connections can open you up to new ideas, reveal valuable opportunities, and give you the insights you need to solve tough problems. As Kieran and […]
Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.
How do you decide whether to fire or keep your biggest client? Discover how one agency use a risk-benefit analysis to make a difficult decision
Less than a week remains until MAICON 2024, and the AI news keeps rolling in. Join Paul Roetzer and Mike Kaput as they look into the recent developments at OpenAI, including insights on their “Strawberry” system and their latest fundraising efforts. In our final main topic, listen in to our hosts as they dissect the […]
Rumors are swirling about OpenAI’s new AI system codenamed “Strawberry,” and we might be seeing it as soon as this fall, according to The Information.
In the high-stakes world of AI, even billions can seem like pocket change.
California’s controversial AI safety bill, SB 1047, is now one step away from becoming law. But as it inches closer to reality, the debate around its potential impact on innovation and safety is heating up.
Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2022. Though I managed to gain over a thousand followers in just a few days, that was a few years ago. Now, I’m starting a new TikTok to […]
Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center. These shifts align with the trends we saw in our 2024 Social Media Trends survey, but I wanted to dive deeper into Instagram research. So, I asked another 600+ […]
Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.
In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos with basic filming equipment centering around raw interviews with the people the organization helped. As we uploaded the videos on social media, the feedback was overwhelmingly positive. Soon, the donations skyrocketed, and more people […]
It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but turned the industry on its head. And as the marketing industry continues to evolve rapidly, marketers like HubSpot’s Head of Audience Development and Distribution, Dréa Hudson, are not only keeping up with the changing […]
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. Spending recklessly can have long-term consequences on a business’ profitability. But […]
Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?
In the competitive and rapidly evolving market, small businesses in Australia must stay abreast of the latest marketing trends to maintain a competitive edge. The landscape of marketing is continuously changing, driven by technological advancements and shifting consumer behaviours. Understanding these trends can enable businesses to create effective marketing strategies that resonate with their target […]
The integration of marketing strategies within the educational sector is experiencing significant advancements, driven by technological innovations and evolving teaching methodologies. These transformations are not just superficial but impact the core methods by which education is disseminated. Let’s explore some of the most noteworthy trends that are shaping the future of marketing in education.
You may have spent a lot of time learning about websites and SEO, but you probably haven’t spent a lot of time learning about social or third parties in the real world. Discover how these can impact your SEO, how they are related to your marketing ecosystem, and how they relate to LLMs and AI.
Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a few of your favorite brands, and consider why they’re favs. The product or service probably has a lot to do with it, but that’s only part of the story — a brand’s voice or personality […]
Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*raises both hands* ✋🏽 In an ideal world, we’d have endless budgets and perfect conditions to work with. Like stable SERPs and simple social media algorithms. Or consumers who laugh at all […]
Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.
If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers. In the early days of the internet, outbound […]
I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my competitive business landscape. The outcome of this knowledge gap wasn’t pretty, as many competitors quickly surpassed me. Turns out I am not alone — because if […]
