When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. To be clear, I still see my own brain and […]
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years. Think about it. What kind of things do you save? If you’re like me, it’s photos of people and moments you don’t want to forget, maybe a ticket stub […]
Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google’s AI Mode for increased brand visibility.
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee. Today’s master in marketing isn’t proposing — but she does have some proposals to consider. Meet the […]
A provocative new study out of MIT has ignited headlines claiming that ChatGPT might be harming your brain. But as is often the case with viral AI stories, the truth is far more nuanced.
In a candid memo to Amazon staff, CEO Andy Jassy wrote that Amazon expects its corporate headcount to shrink in the coming years as it leans deeper into generative AI and intelligent agents.
After tons of bleak predictions about job losses in the age of AI, some new reports are finally painting a different picture: one that doesn’t just focus on what we stand to lose, but what we might gain.
AI is rewriting the org chart—just ask Amazon’s CEO. This week, Paul and Mike unpack the New York Times’ list of 22 upcoming roles that AI will create (from “AI auditors” to “personality directors”), weigh Andy Jassy’s memo that generative AI will mean leaner teams, and dissect the viral MIT study about what ChatGPT might be […]
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content calendars fill with refreshes and lighter lifts. And whether you’re in-house or freelance, it can feel like you’re sprinting in place. As a content strategist […]
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Microtrends peak, then disappear in weeks or even days. It’s a never-ending cycle of trying to keep up […]
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact? Brand. I’ve seen this firsthand. I helped build Drift into a category-defining brand and turned my company, Exit Five, […]
What’s changed between 2021 and 2025? Is everything different? Think again! In this new series, Jo Cameron and Cyrus Shepard discuss his popular Whiteboard Friday episode to find out what tactics are still relevant and what the future holds.
In this episode of AI Answers, Paul Roetzer and Cathy McPhillips tackle 20 of the most pressing questions from our 48th Intro to AI class—covering everything from building effective AI roadmaps and selecting the right tools, using GPTs, navigating AI ethics, understanding great prompting, and more. Over the last few years, our free Intro to […]
MAICON brings together top visionaries and experts in the field of AI, during a three-day conference packed with actionable sessions and networking events—all to position you as the change agent your organization (and career) needs. In this ongoing speaker series, we’re featuring these extraordinary leaders, with forward-looking predictions, actionable tips you can use today, and […]
We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen. I’ve been experimenting with this approach for months, and the results are mind-blowing. Instead of crafting prompts from scratch every time you need help with […]
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.” Oh, and internally, there’s no real alignment on who you’re talking to, what you’re trying […]
The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and […]
Google’s stateful chat patent reveals how AI Mode is disrupting traditional SEO. Explore key takeaways and practical strategies to adjust your content strategy.
I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn. It’s ingrained early in our studies — As are good, Fs are bad, and you’d better learn the right answers before time runs out. That mentality crashes and burns in […]
Are rankings and traffic still your main SEO goals in 2025? Learn how to build a conversion-first strategy that boosts revenue—even when clicks are down.
MozCon 2025 in London is coming up fast! Are you ready to join us? Meghan has put together a list of fun activities to do with your team or on your own before and after the conference.
Executive Summary Content is no longer something you publish and forget. Today, AI-enabled content ecosystems must evolve in real time—just like your customers. This article introduces Agentic SEO, a future-ready model that lets AI systems adapt your content, optimize customer journeys, and drive conversions without manual intervention. 1. Static Websites Are Out. Adaptive, Intelligent Systems […]
Are we already living in the early stages of the singularity? Sam Altman thinks so. And Mark Zuckerberg just placed a multi-billion-dollar bet that Meta can accelerate it.
OpenAI just released o3-Pro, its most capable reasoning model yet.
o3 Pro is here. Sam Altman thinks the singularity might be too. This week, Paul and Mike dive into OpenAI’s o3-Pro reasoning model and what makes it fundamentally different. They explore Sam Altman’s bold claim that the singularity has begun, Meta’s superintelligence ambitions, and Disney’s high-stakes lawsuit against Midjourney. They also break down search traffic […]
The gloves are off. In what may become a defining moment in the battle over AI-generated content, Disney and NBCUniversal have filed a sweeping lawsuit against Midjourney, the text-to-image AI platform known for producing eerily accurate renditions of beloved pop culture characters.
LinkedIn might be the most underrated growth channel in marketing right now. I‘ve been obsessing over this lately. While everyone’s fighting for attention on every other platform, LinkedIn remains a place where smart marketers can still build massive audiences without burning through ad budget. I sat down with LinkedIn creator Hala Taha recently to see […]
Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And it’s not just consumers — businesses, too, are monitoring budgets and seeking better deals. All […]
It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.
If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master’s take: “The amount of blog posts that are written with AI is at an all-time high… And all of it is trash.” Ross Simmonds joins us with some spicy takes on experimentation, distribution, […]
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly. That they did — tightening their marketing strategy to meet the demands of the times. It was a real-time masterclass in surviving […]
You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That’s the kind of stuff I live for. I’m Tom Orbach, a growth marketer and a Forbes 30 Under 30 honoree who created a viral post generator that attracted 2 million […]
