The way people search for information is changing. Instead of scrolling through a list of blue links, more users are turning to AI-powered tools like ChatGPT, Google’s AI Overviews, and Perplexity that deliver direct answers to questions. This shift has given rise to answer engine optimization (AEO), a discipline focused on optimizing content so it […]
Claude skills help teams save repeatable workflows as instructions that apply automatically — without pasting a long prompt into every chat. A team writes the workflow once, and Claude applies the skill every time. Creating a Claude skill doesn’t require coding or deep technical knowledge for most business workflows. A skill only needs instructions in […]
For most teams, the answer to “which prompts should I track?” is this: track a representative sample of branded, unbranded, and competitor prompts across buyer stages, personas, and priority markets. Don’t fall into the trap of tracking everything. Remember: buyers don’t query answer engines the way they query Google. A prompt often reads like a […]
Learning how to identify content gaps for AI visibility starts with a question that traditional content gap analysis doesn’t always answer: where could a brand contribute something useful to an AI-generated answer, but isn’t being mentioned or cited? With AI and SEO trends changing how people discover brands, finding a content gap isn’t always as […]
Large language model (LLM) visibility tools track brand mentions, citations, and share of voice across answer engines. According to Digitaloft, 80% of users rely on zero-click results at least 40% of the time, meaning they often get what they need directly from a search engine results page (SERP) or an AI-generated answer. That behavior can […]
Marketers choosing between Ahrefs Brand Radar and Profound are really asking whether AI visibility belongs in your SEO suite or in a dedicated AEO platform. Brand Radar is the first option, Profound is the second, and HubSpot AEO is a third worth testing if you want visibility data connected to content and marketing workflows. Brand Radar […]
Building an AI agent is a multi-step process. Marketers need to define the agent’s task, connect approved data and tools, and set limits on its actions. Once they master the basics, anyone — marketers, sales reps, or customer teams — can build agents with ease. Today, AI agent adoption is growing. A 2026 survey of […]
Moz partners with Profound to deliver industry-leading SEO metrics and citation data directly inside Profound’s AI marketing platform.
Move beyond basic prompt metrics and transform AI visibility data into business priorities. Learn how to evaluate LLM recommendations, track influential citations, and identify key growth opportunities.
Companies without the internal resources or budget to build a dedicated search department still need to know what options exist for running AEO without a large team. Answer Engine Optimization is no longer optional for companies that rely on search to generate leads and revenue. AI Overviews now appear at the top of search results […]
The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined instructions, inputs, and outputs. Claude skills are reusable instruction sets for tasks such as campaign planning, sales call recaps, persona research, content outlining, proposal drafting, and performance reporting. Claude skills save marketers, sales leaders, and revenue teams from […]
When our blog team made the switch to an AI-first writing model in June 2025, my reaction was split. There was excitement on one side: I could see the inefficiencies in our process that AI might actually fix. On the other, anxiety. And while plenty of that anxiety was about the technology itself (how well […]
A lot of AI agents identify things the same way: search Wikidata for the name, take the first result, move on. It is one line of code and it usually works. We measured how often it does not, and what happens when it fails. The one-line identity step Here is the pattern, in some form, […]
Every entity linking service answers the same question: which real-world thing does this name refer to? They differ in what they return, what they do when unsure, and whether they can use your own knowledge graph. This page compares six options on VoxEL, a public news benchmark none of them was tuned on, and on […]
When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goal of 160. That’s a huge gap. We could have done the obvious and by hiring a local marketing automation specialist in Japan. Instead, we rebuilt Japan’s entire […]
Selling in the business-to-business sector has grown increasingly intricate, particularly within Australia. Where there was once a single decision-maker, purchases now typically require the agreement of several stakeholders. This approach, known as buying committee marketing, is particularly relevant for multi stakeholder B2B deals and has transformed the traditional sales landscape. Marketing Eye helps companies navigate […]
Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already in progress. An order receipt, a password reset confirmation, or a shipping notification are all examples of transactional emails because each one delivers information tied to an action the recipient […]
Most teams use AI. Almost none compound it. Eric Siu shows how Single Grain turns repeat work into skills, evals, and loops that improve every week.
Australia’s move to a low-carbon economy remains a story of ambition and innovation. The scale of the energy transition is unprecedented, with billions committed to renewables, large-scale battery storage and smart grid services. Behind these projects stands a vast commercial pipeline, shaped by strict regulatory standards, fast-moving technology and keen public scrutiny. For businesses and […]
Ella Langley has built the kind of country music following that many artists spend a lifetime chasing. Her appeal is rooted in something that can be difficult to manufacture in an increasingly curated entertainment industry with her authenticity. She comes across as sweet, grounded, very country, and has a voice that can carry both vulnerability […]
If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone. The names sound similar, and people often use them interchangeably in casual conversation even though they do distinct jobs. This guide walks through what each one actually is, how they relate, […]
AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers questions directly on the results page, meaning brands are either cited or ignored without users ever visiting a website. The changes brought on by […]
If you run a water treatment company, you know that delivering a great product or service is only one part of the equation. You also need a steady flow of enquiries, a strong local reputation, effective follow-up and a marketing strategy that turns prospective customers into profitable jobs. Whether you install whole-house filtration systems, water […]
Technology scale-ups in Australia face complex challenges and distinctive opportunities as they transition from initial product launches to rapid growth and wider market entry. Navigating from startup to scale-up status is not just about increasing sales, it involves a deeper transformation in marketing approach, strategic planning and operational infrastructure. For Australian tech founders and businesses, […]
Charities and not-for-profit organisations in Australia operate in a landscape shaped by increasing expectations from regulators, donors, and the community. The Australian Charities and Not-for-profits Commission (ACNC) sets standards for governance and transparency, which directly influence how these organisations market themselves, attract supporters, and manage funds. Strategic marketing efforts, such as those focused on purpose-driven […]
Transport, logistics and freight operators form the invisible backbone of modern commerce. Their efforts connect supply chains, ensure timely delivery and maintain high standards of safety and compliance. Yet, these businesses are often judged most by failures, not successes. Effective marketing bridges the reliability gap while elevating brand visibility amidst fierce competition. Achieving standout growth […]
Australia’s manufacturing landscape continues to change with increasing pressure from imported goods, international supply chains and shifting buyer requirements. Manufacturers wishing to excel must now present more than just competitive prices. The real battleground is shifting towards total value, reliability and technical capability. Manufacturing marketing Australia demands a strategic mindset that covers content, lead generation […]
Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR hasn’t changed, the definition of “showing up” has. When buyers use answer engines to research a category, the brand that appears in those answers has earned a form of coverage […]
Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want to know what their agency is doing about it. For marketing agencies, the challenge is delivering AEO at scale. Managing visibility […]
Enterprise brand teams face a complex version of AEO that most tools weren’t built for. A single brand might span a dozen product lines, operate in multiple languages, and compete in markets where local answer engines have their own citation patterns. When content teams, regional marketers, and product groups handle AEO separately, visibility becomes fragmented. […]
Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, comparing vendors, and gathering answers. Those interactions shape which companies make the shortlist, but they often happen outside the systems marketing operations teams use to measure performance. […]
Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or other channels. The funnel starts when a prospect arrives somewhere the business can see, measure, and influence it. But AI is changing what happens before […]
