Advertising is a marketing communication process that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
Advertising is always present, though people may not be aware of it. In today’s world, advertising uses every possible media platform to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people.
All this process can be derived from the different materials and different methods through media production.
Various digital canvases such as text, designs, audio, animation, photography, video, etc., allow your business to be presented as a creative company in an engaging and modern life, helping you to stand out from competitors, make a more powerful impact and attract your prospective clients.
Creating audio-visual products for items like films, commercials, and audio and video messages for television, radio and online formats can really benefit your brand and attract loyal customers that memorise your product or service.
Your audience is an important key because, without an audience, there would be no media or advertising. It is important to know how to reach the right audience for your product or service to conduct successful campaigns.
Communication channels nowadays are mostly based on digital technology and optimized for your need.
Multiple formats of content, for example, combining audio, videos, texts, designs, audios and much more ways that bring your business ideas to life. The terms ‘multimedia’ or ‘rich media’ is the combination of different media such as sound and moving image, in a single piece of content. that creates what we see and listen to…
The progress can involve those different Types of Media, such as:
– Text & Content.
– Designs (Print & Digital).
– Photography.
– Audio.
– Video.
Overall, Media production or Multimedia is the tool that we can use to deliver your brand and message to the customers, audience, and clients, with simple and creative ideas to make them feel and understand your brand more so they can relate and attache to it.
