Keyword mapping is assigning specific keywords to individual pages on a website to improve search engine rankings and increase visibility to potential customers. For e-commerce businesses, effective keyword mapping is crucial for attracting and converting visitors into customers.
Effective keyword mapping also helps e-commerce businesses better understand their target audience and what they are searching for. By identifying high-volume, low-competition keywords, businesses can create more targeted and relevant product pages that meet the needs of their potential customers.
The following sections will cover several strategies for effective keyword mapping for e-commerce businesses.