With the emergence of new social media platform Threads, B2B brands are scrambling to connect with their target audience and see if this new platform has the ability to take over from
Twitter. To make the most of this platform, it’s essential for B2B marketers to develop effective
marketing strategies that maximise visibility, engagement and build brand awareness. While their 30 million new accounts are impressive for any startup, the reality is that it can have the same fate as other social media platforms like Clubhouse dying out before getting the momentum of longevity. There is a lot of fatigue with social media especially with platforms that copy others.
Even so, you can follow @marketingeye with this handle on Threads. Here are the top 10 marketing ideas for B2B brands to successfully utilise Threads and integrate as part of your social media marketing program.
