Step Up Your B2b Marketing Game with Emoji

The thriving culture of online chatting has fostered the growth of a new language: emoji. B2C brands have embraced the trend by using heaps of it on their social media captions. Emojis are no longer confined to social media posts or text messages between friends; they’ve become a universal language that transcends borders and demographics. They possess the unique ability to convey emotions, simplify complex ideas, and humanise digital interactions. But how can these tiny icons fit into the world of B2B, which often demands a more formal and professional tone? The answer lies in striking a balance between professionalism and relatability.