Why Accounting and Financial Planning Businesses Are Prioritising Marketing

Accounting and financial planning businesses have always given off the impression of being traditionally conservative. This sector has not always been keen to ride every marketing wave that comes around. In fact, the role of marketing has often been overlooked or undervalued in the past by the accounting and financial planning sector. However, in recent years, there has been a noticeable shift as firms in the Australian market recognise the importance of data-driven and thoughtful marketing in driving growth, differentiation and client engagement.

So, what caused them to switch sides? Let us look at the reasons behind the shift, the challenges and opportunities that have come with it and the strategies that the industry is now adopting to utilise power of marketing effectively.