Influencer Marketing: Choosing the Right Influencer

Due to the increased popularity of social media, influencer marketing has evolved. Years ago, employing influencers primarily consisted of hiring celebrities in TV ads. Nowadays, the influencer arena spans across all social media platforms varying in followers, size, and brand. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is expected to reach “$24 billion by the end of 2024,” more than tripling since 2019.