How Seriously Marketers Should Take the Recent Reveal of Meta’s Orion AR Glasses

The recent reveal of Meta’s Orion AR glasses is more than just a tech headline—it’s a wake-up call for marketers everywhere. Augmented reality (AR) technology has long promised to transform how brands engage with customers, but the Orion AR glasses bring us one step closer to this reality. So, how seriously should marketers take this reveal? To understand the full implications, we need to examine the history of similar AR releases, how they impacted marketing strategies in the past, and why Orion AR glasses represent a turning point for the future of marketing.