Marketing to Machines – Brands Competing for AI Recommendations
Executive Summary The most successful brands of tomorrow are already rethinking who their audience is. Spoiler alert: it’s
May 22, 2025
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Executive Summary The most successful brands of tomorrow are already rethinking who their audience is. Spoiler alert: it’s
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of
Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally
