Is informational content still worth it in the age of AI Overviews? Discover how to rethink informational content to drive value, trust, and product impact.
If you think job automation from AI is still a decade away, you’re missing what’s happening right now.
Anthropic’s new AI model, Claude Opus 4, is generating buzz for lots of reasons, some good and some bad.
Google didn’t just show up to its 2025 I/O developer conference. It showed off.
Executive Summary AI is rapidly evolving from a tactical experiment to a strategic pillar. For C-level executives, this shift requires not only awareness, but action. The opportunity is clear: businesses that integrate AI with purpose and structure are achieving meaningful results in speed, efficiency, and growth. This summary outlines key insights and actions drawn from […]
This week was a masterclass in how fast AI is moving. Join us as Paul and Mike break down everything from Google’s massive I/O announcements (Gemini, Veo, Live, and more), to Claude Opus 4’s impressive—and borderline alarming—capabilities and Paul shares a wild experiment that shows how current AI tools may already be enough to automate […]
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we know it” are only now feeling especially urgent. I blinked, and everything was ChatGPT. Blink again, […]
Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and millennials watching short-form video to discover new products, video is essential to increasing visibility and getting brand recognition. But now the question is, where is the best […]
If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it’s too soon to say whether or not a recession will happen, but, regardless, savvy businesses are thinking ahead and considering how their potential customers might react. To give insight into how consumer behaviors are or […]
Google’s AI Mode search doesn’t just process your query—it explodes it into multiple sub-queries, fanning out across Google’s knowledge graphs and its web index to synthesize comprehensive answers. This “query fan-out” process represents the most significant shift in search behavior since mobile-first indexing, yet it seems as if we’re all flying blind, unable to measure […]
I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive season is officially upon us is when holiday marketing campaigns start jingling, ringing and ho-ho-ho-ing into […]
One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say about how social, community, and customer marketing all work together as one. And as our 15-minute interview stretched into a 90-minute coffee chat, folks, it got […]
SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Remember—you’re not starting from scratch, you’re redesigning with purpose!
Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot, or even pick up the phone to learn more about a service or product. In my experience leading marketing teams, understanding how your customers prefer to interact with your brand […]
Is your SEO strategy falling flat in an AI-driven search world? Learn how integrated campaigns can boost brand mentions and visibility across every key channel.
Executive Summary The most successful brands of tomorrow are already rethinking who their audience is. Spoiler alert: it’s no longer just humans. Machines – AI systems and virtual assistants – are now the primary gatekeepers between your products and your customers. This shift demands that enterprise leaders adapt their brand strategy from one designed for […]
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.” Mollick uses that prompt to create images of … an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around […]
Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact
I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The result is a sea of sameness — 101-level blog posts, cringy trade […]
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to everything I did. My automation script needed a server to live on. The server needed […]
Want to go beyond pageviews in GA4? Learn how to use custom event tracking to understand user journeys in SaaS and turn insights into growth.
Microsoft’s recent decision to cut roughly 6,000 jobs (about 3% of its global workforce) isn’t just about streamlining management. It’s part of a much bigger, and more unsettling, story: the quiet rise of AI-induced job disruption.
In a dramatic move, President Donald Trump has fired Shira Perlmutter, the head of the US Copyright Office, just days after her office released a 113-page report that questions whether AI training on copyrighted material qualifies as fair use.
AI is moving faster than most people realize—and it’s continuing to reshape the workforce. Paul Roetzer and Mike Kaput dig into Microsoft’s 6,000 job cuts and what they signal about the future of AI-powered automation, they also explain the major copyright report that triggered a high-level firing and they break down new data from the […]
One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer to it than most, when I spot social media content that’s a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. […]
Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they know, it’s who they know. Every great leader has a board of directors — smart people who challenge their thinking. But, what if you don’t have a board of directors? Well, with AI, […]
Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities they’ve chosen to serve throughout […]
A digital success story powered by smarter ecommerce content. The Challenge: Great Products, Hidden Online Arnette is a bold, Gen Z-focused eyewear brand known for its style and sustainability. But even the most distinctive brands can get lost online. Despite having detailed product information—like materials, eco-packaging, and certifications—Arnette wasn’t showing up in search results as […]
Turning a well-thought-out marketing strategy into real, measurable ROI isn’t always easy. But at Marketing Eye, we’ve fine-tuned our approach to make it effective, and time efficient, and deliver successful outcomes. Are you curious about how we achieve this? Strategic Foundations Leading to ROI At the heart of any successful marketing campaign is a solid strategy. […]
The Challenge of Marketing at Scale Marketing at scale is no small feat, especially for large, multi-location enterprises. It involves aligning regional teams, unifying brand messaging, and driving consistent growth across various markets. One misstep can result in disjointed campaigns, fragmented brand narratives, and wasted resources. Effective marketing strategies and time-efficient execution are key to overcoming […]
When Australian brands think about expanding their reach beyond local borders, it often seems like an overwhelming task. For many businesses, the notion of ‘going global’ isn’t just about crossing borders—it’s about connecting with people across different cultures and markets. The pathway to global success starts with a strong local strategy that’s ready to scale. This is […]
When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days it was a motivational quote; other days, it was a rushed product promo. Engagement was inconsistent, […]
