Learn about Google updates from this Spring in this Whiteboard Friday with Tom Capper.
The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.
The COVID-19 pandemic has rewritten the rules across industries, with the marketing sector experiencing some of the most dramatic shifts. Initially, during the early days of the pandemic, companies found themselves in search of experienced marketers to make sense of the rapidly changing consumer behaviours and the sudden shift to digital channels. Marketers were in […]
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. We are undeniably in the golden age of audio content. But what’s even more interesting is that we’re also in the early days of AI-generated audio content. AI-generated podcasts, AI-transcribed audiobooks, and AI-generated music […]
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you want to double your sales, you need to double your email list. Your list is a direct line of contact to reach the people who are interested in what you have to […]
Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.
Table of content: Understanding agentic behavior What is Agentic AI in layman terms What is Agentic SEO How Agentic AI Relates to Agentic SEO Agentic SEO use cases Understanding GPTs and AI Agents deeply Why graph data is better for agents’ data quality and AI utilization Criteria for Choosing the Best AI Agent/GPT for Marketing […]
In today’s uncertain economic realm, businesses are often compelled to make tough decisions, including downsizing their teams to simplify operations and reduce costs. For many companies, the marketing department, being a significant operational cost centre, often comes under scrutiny. However, reducing the size of your marketing team does not necessarily mean sacrificing the effectiveness of […]
Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey.
“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. […]
Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world. However, these businesses will tell you that it takes them hours upon hours to create each document. […]
If you’ve ever said, “It would have been easier if I’d done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.
Learn how to not get taken for a ride when starting your career in SEO. Jo writes about her experience working client-side, in an agency, and freelancing.
We’re now seeing more examples of companies actually reinventing their businesses with AI… And two new case studies show us exactly what’s possible.
Microsoft is out to make the point that bigger isn’t always better in AI…
OpenAI’s Sam Altman and other leaders are joining an AI safety board run by the US Department of Homeland Security.
In an episode of fascinating topics and exploration of evolving models, The AI Show hosts Paul Roetzer and Mike Kaput explore the rise of AI Emergent companies like Moderna and Asana, Microsoft’s introduction of the Phi-3 family of small language models, and the formation of the US government’s AI Safety and Security Board featuring tech […]
Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.
As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting. If you work in advertising and haven’t been using ads management tools […]
Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations can be opportunities for living and learning well!
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes. That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything […]
Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it’s all a bit … well, repetitive. And it’s not because Hollywood is unoriginal or out of ideas. It turns out that we, as the audience, crave the comfort of revisiting what we know and love. Barbie and Top Gun? Enough said. I […]
In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting“. Quiet quitting is a term that essentially means an employee who does the core responsibilities of their role, but doesn’t go above-and-beyond for their company. I think it‘s safe to say we’ve all met quiet quitters throughout our careers […]
Table of content: Exploring the Innovations of Meta AI How Meta AI Assistant is changing the Search What does it mean for SEO? How does it impact LLM optimization? Meta AI before SGE In this scenario, how can we optimize content? Introducing Meta AI SEO by WordLift – FREE TOOL Exploring the Innovations of Meta […]
Being part of the SAP Partner ecosystem is gold for many channel partners, except when consolidation of competitors occur and the market becomes ten-times more competitive. Many channel partners are finding themselves at a crossroads: continue with traditional growth strategies or pivot to more innovative, marketing-driven approaches. Marketing takes time and that’s something many Partners […]
Join us in this Whiteboard Friday as we delve into the art of combining various data sources. Discover why this holistic approach is crucial for prioritizing tasks and gaining invaluable insights, and learn practical tips for seamless data integration.
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?
In a special bonus episode this week, hosts Paul Roetzer and Mike Kaput delve into a range of quick-fire subjects. The episode begins by highlighting Dario Amodei, CEO of Anthropic AI, featured on the Ezra Klein Podcast, delving into scaling laws, the exponential growth curve of AI, and the societal adjustments required for AI integration. […]
Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses. Blog posts and podcasts are great starting points for exploring a particular topic. But, I believe that online business […]
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I […]
Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.
Baltimore has never been more prelevant than it is today due to the tragedy of a ship hitting the Maryland Bridge. As businesses pick themselves up from this sheer devastation, many are looking to new strategies on how to not only build businesses but expand. With that, the introduction of artificial intelligence (AI) into the […]
