The Winners and Losers of the US Election

The Risky Business of Political Endorsement

In the wake of the 2024 U.S. presidential election, one trend stands out more than ever: celebrity endorsements are no longer the guaranteed assets they once were. Instead, many stars who threw their support behind candidates this election cycle have faced backlash, risking the very fan loyalty they spent years cultivating. Across both sides of the political aisle, fans bristled at the often harsh, dismissive language celebrities used to push their preferred candidates, with some stars suggesting that those who disagreed with them were not “true fans” or even morally suspect. In the end, the way these endorsements were delivered may have done more harm than good, leaving a trail of divided fan bases and damaged brand images in their wake.