Aligning Marketing with Inventory Management

Aligning marketing strategies with inventory management is an imperative aspect for companies within the retail industry, particularly in sectors like fashion, footwear, and apparel. Inventory management involves overseeing and controlling the ordering, storage, and use of products that a company will sell. In contrast, marketing focuses on promoting and selling products or services, including market research and advertising. When these two functions work in tandem, businesses can maintain better control over their stock and optimise their marketing efforts for increased sales and customer satisfaction.