Author: BBK Web

Today’s master has things kinda backward. But she shared with me one of the most clever strategies for

Search has always loved structured data. For years we’ve shipped well-formed product catalogs to Google Merchant and tuned

OpenAI has just released a new report, “ChatGPT usage and adoption patterns at work,” detailing how its flagship

Generative AI was supposed to supercharge productivity. Instead, many companies are grappling with something that researchers are calling

For years, the gold standard for measuring AI progress has been challenging academic tests and abstract puzzles. But

Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the

When I introduce myself at workshops, I often joke that my marketing career path looks a bit like

In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed

Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel.

Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools,