Author: delta

Estimated brand reach is the most important high-level metric that everyone seems to either interpret incorrectly, or ignore

The adage is that if you’re not paying for the service, you are the product. Unfortunately, this rings

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And

This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work

For the past 8 months, I have been going to pilates. It’s something that I never did more

If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an

Content teams face increasing demands to create. But what rarely comes after those requests is an interest in

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Artificial intelligence is getting a lot of traction in the marketing world. According to Statista, 80% of industry

Storytelling is an art. Like art, it requires creativity, vision, skill, and practice. It’s a crucial part of