Generative AI and large language models (LLMs) have disrupted the digital search landscape. Not long ago, Google dominated the way people obtained information online, making it almost synonymous with the act of searching. The emergence of LLMs has questioned whether Google Search beloved and deeply embedded in digital daily life remains as effective as before. […]
Learn a powerful, low-risk strategy to boost your SEO by leveraging existing communities, saving you the immense effort of building one from scratch. Watch as Erin Simmons shares a practical framework for building brand authority, earning trust, and creating more relevant content that connects with your audience
Performance Marketing: Fact or Fiction by Agencies? Performance marketing confuses many people outside the advertising industry. It often divides opinion among business leaders, marketers and entrepreneurs. Some describe it as the sum of all measurable marketing activity. Others feel it is just another catchphrase coined by marketing agencies to differentiate services and charge a premium. […]
Still chasing traffic that doesn’t convert? Learn how luxury brands doubled revenue by aligning SEO with audience intent across search and social platforms.
MAICON brings together top visionaries and experts in the field of AI during a three-day conference packed with actionable sessions and networking events—all to position you as the change agent your organization (and career) needs. In this ongoing speaker series, we’re featuring these extraordinary leaders, with forward-looking predictions, actionable tips you can use today, and […]
It’s my birthday and there’s a lot to think about. I’ve hit the halfway mark, as they say. Many things have changed in my life over the past few years – some good, some not so good. The good? With age comes wisdom. There are so many things I’ve been able to learn, and I’m […]
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business — “All of Q4 was the biggest punch in the face for me that year. It was the most stressed I’ve ever been in my life.” — and came out the other side […]
A new study from MIT has sent shockwaves through the business world with a stunning claim: 95% of enterprise generative AI pilots are failing, delivering zero measurable return on investment.
AI that feels conscious is coming faster than society is ready for… In this episode of The Artificial Intelligence Show, Paul Roetzer and Mike Kaput unpack the viral MIT study, the brutal reality of companies forcing AI adoption, and Mustafa Suleyman’s warning about “seemingly conscious AI.” Alongside these deep dives, our rapid-fire section gives updates […]
Microsoft’s AI CEO, Mustafa Suleyman, just published a reflective essay with a chilling new warning: “seemingly conscious AI” is on the horizon, and it’s a huge problem we’re not prepared to handle.
Most business leaders talk about AI adoption in optimistic, measured tones. They speak of “augmentation, not automation” and “upskilling the workforce.” But Eric Vaughan, the CEO of enterprise-software company IgniteTech, took a far more radical approach.
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this: “In Q3, we’ll deliver a unified editorial calendar. Subject matter will reinforce key audience pain points. We will increase paid media investments to leverage […]
In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies.
MAICON brings together top visionaries and experts in the field of AI during a three-day conference packed with actionable sessions and networking events—all to position you as the change agent your organization (and career) needs. In this ongoing speaker series, we’re featuring these extraordinary leaders, with forward-looking predictions, actionable tips you can use today, and […]
From the environmental costs of data centers to the cultural biases baked into today’s models, Paul Roetzer and Cathy McPhillips answer your questions from our 50th Intro to AI class. Throughout the episode, they unpack the gray areas of AI-generated content, debate what the rise of agents means for work, and consider how creatives can […]
WordLift is happy to announce a member of the team – Massimiliano Ranieri Quick Facts Name: Massimiliano Ranieri Age: 39 Position in WordLift: Senior SEO Tech Manager Languages spoken: Italian, English Let’s Get to Know Massimiliano Tell us more about yourself… I was born in Monza and raised in Pescara, growing up by the sea. […]
Most teams chase traffic but ignore conversions. Learn a proven CRO strategy that turns visitors into revenue by aligning UX, trust signals, and user intent.
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort. Spoiler: it is. It’s one of the best ways to establish thought leadership, get your audience’s attention, and build trust with them. Over the years, […]
Demis Hassabis doesn’t just want to build AI. He wants to use it to understand the universe.
A leaked 200-page policy document just lit a fire under Meta, and not in a good way.
OpenAI’s much‑anticipated GPT‑5 rollout was supposed to showcase the company’s AI dominance. Instead, it triggered a storm of user complaints, quick fixes, and a broader reckoning about whether OpenAI still holds the lead in the AI race.
The aftershocks of GPT-5’s chaotic rollout continue as OpenAI scrambles to address user backlash, confusing model choices, and shifting product strategies. In this episode, Paul Roetzer and Mike Kaput also explore the fallout from a leaked Meta AI policy document that raises major ethical concerns, share insights from Demis Hassabis on the path to AGI, […]
Choosing the right marketing agency can shape the growth of any business. It can determine whether your business launches with a bang or fails to lift-off. With countless options available to businesses, it is not always clear which agency best fits your needs. A good marketing company becomes an extension of your team. It should […]
Promotional products remain one of the most effective ways for brands to create lasting impressions, drive loyalty and build awareness. In 2025, the best-performing branded items combine usefulness, sustainability and daily visibility. Whether you’re looking to enhance customer relationships, boost employee engagement or generate buzz at events, these items top the list of what buyers […]
At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?) So I texted Al Iverson (not the basketball player), who’s been working in email deliverability since the dawn of mainstream internet, […]
Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy.
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don’t hold up under […]
Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter to stakeholders can help you get the […]
MAICON brings together top visionaries and experts in the field of AI during a three-day conference packed with actionable sessions and networking events—all to position you as the change agent your organization (and career) needs. In this ongoing speaker series, we’re featuring these extraordinary leaders, with forward-looking predictions, actionable tips you can use today, and […]
Search is entering a new era. Instead of simply listing results, search engines and AI assistants are delivering direct, AI-generated answers — drawing from sources they understand and trust. For businesses, this shift changes the rules: Keywords are no longer enough — AI needs to understand your content’s meaning, context, and connections. Visibility is now […]
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they’re already using AI for social media, with 49% using it for text-based social content and 47% for video/audio-based content. HubSpot’s own social […]
Description: Struggling with SEO in volatile SERPs? Discover the 6-step strategy that boosted search visibility by 375% with a proven, repeatable process grounded in results.
