In the rapidly evolving field of marketing, managing overheads remains a challenge for many agencies. New technologies like Artificial Intelligence (AI) offer solutions to help reduce these costs effectively. AI can replace many traditional agency functions, enabling firms to allocate resources more efficiently.
The retail industry is witnessing a paradigm shift as fashion and footwear retailers and wholesalers increasingly adopt cloud-based inventory management solutions. StyleMatrix, an industry leader in this domain, is at the forefront of delivering AI-powered inventory management tools that enhance customer experiences and streamline operations.
Summary Collaborating with WordLift, BeRebel gained Bing Knowledge Panel and achieved notable results with a +147% increase in non-branded traffic, reaching a broader audience, raising brand awareness, and driving more potential customers to the site, ultimately leading to higher sales and business growth. This partnership significantly improved BeRebel’s online presence and established them as a […]
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don’t see coming, like a sudden cybersecurity breach or equipment failure, that really shake things up. Trust me; I’ve been there. That’s […]
You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing standing in your way — writing the job offer letter. I know how tricky it can feel. You want it to hit the right tone. But, between the legal speak […]
As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due. Many projects derail because expectations aren’t clearly set from the start. Deadlines get missed, budgets spiral out of control, and no one seems […]
I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. But honestly, even as a preteen, I could see that it needed a lesson […]
Manufacturing marketers face challenges in everything from content strategies to creation and measurement. In this new research, discover their hurdles, preferred content types, use of AI, paid channel effectiveness, and more.
Overwhelmed by content creation? Explore 21 AI tools that enhance your creativity and streamline your workflow, helping you stand out
It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization. Lucky for you and me (and my editorial calendar), I found a story that I […]
Major AI labs are reportedly hitting roadblocks in their race to build next-generation models. But industry insiders are pushing back hard against suggestions that AI development is slowing down.
It seems like every major tech company is now all-in on AI agents. But good luck actually understanding what they mean by “AI agent.”
In a revealing five-hour interview with Lex Fridman, Anthropic CEO Dario Amodei pulled back the curtain on what it really takes to build cutting-edge AI models.
AI agents are not as independent as headlines suggest. Join hosts Mike Kaput and Paul Roetzer as they examine why giants like OpenAI and Google are seeing diminishing returns in their AI development, demystify the current state of AI agents, and unpack fascinating insights from Anthropic CEO Dario Amodei’s recent conversation with Lex Fridman about […]
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes I say I lived through the “good moment” in tech — when companies and teams openly championed diversity, equity, and inclusion (DEI). Or at least that’s what they claimed. During that time, it […]
I was in high school when I uploaded my first Instagram post, and now that I’m almost 30, I can say for sure I’ve changed a lot since then. The same can be said for the social media platform, and those changes have led to a few pros and cons of Instagram marketing. With Instagram […]
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market […]
RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.
In this article, we analyze how we can optimize the content on our website to gain premium real estate in Google SERP, by providing hyper-relevant information for the Google Knowledge Graph. What is Google Knowledge Graph? The Knowledge Graph is a vast database launched by Google on May 16, 2012 designed to provide more useful and relevant results to searches […]
What do you think makes for an engaging video? I used to think that any video under 10 minutes couldn’t offer real value or be truly engaging. Short videos? Those were for people with short attention spans. Then, I stumbled upon a four-minute video about productivity hacks. I almost scrolled past it, but something about […]
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn’t seen or read about the hype around influencer power, right? I mean, […]
Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.
If you’re looking to boost your eCommerce SEO and drive more sales, managing product variants effectively is a game-changer. Proper optimization ensures your products are easily found by search engines, bringing more traffic to your site and increasing conversions. In this guide, we’ll share four expert strategies for optimizing your product variants: mastering canonical tags, […]
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not […]
You’ve heard it before — forms are the gold standard for capturing leads, tracking industry trends, or gathering customer feedback. But to create that conversion or feedback, you need a form builder tool. I’ve reviewed the 11 best online form builders so you can find the best one that fits your needs. I’ve used forms […]
In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating elevated and relevant content within your topic clusters.
Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.
Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he’s using AI plus custom GPTs you can start using now.
For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux, Runway, and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how […]
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood. I want to help it gain new students. So, dear reader, we are going to learn about AI […]
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct […]
A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.
