“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone. “And this is the very important part: Choosing which identities you’re going to serve.” Also important (to this Marvel fan, anyway): What does inclusive marketing have to do with the […]
Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the party’s dead — and no one wants to throw a lousy party. By prioritizing social […]
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed AI reshape how I work — and it’s only just begun. […]
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email list, it’s because I anticipate something of […]
It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely, “I would watch this content in my free time” kind of humor. And she’s got 20K followers (and some viral videos with 4M+ views) to prove it. Today’s expert tells […]
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media […]
Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space and into business. How hard could it be? So, when I launched my community marketing […]
When you’re set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations like building trust, setting boundaries, and the qualities that make a great mentor.
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs. After all, Fluent Support stated that 89% of companies will compete primarily on customer experience by 2025. […]
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Why Contextual Intelligence is the Future of eCommerce AI is no longer just a buzzword, it’s becoming a key player in how consumers shop online. From smarter product suggestions to voice-powered assistants, AI is driving real business impact. By 2027, AI-driven recommendations are expected to influence over $1 trillion in global e-commerce purchases. This isn’t […]
I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Major players are already taking note and adapting. For example, Adobe […]
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically. The phrase “Facebook is dead” can incite an instant debate amongst marketers. Facebook is a lot of things […]
Public relations (PR) has always been an essential part of business strategy, even for small and medium enterprises. This intricate process involves media outreach, crafting press releases and maintaining consistent communication with journalists and media outlets. Historically, these tasks have been time-consuming and demanding. As business environments become more competitive, the pressures on marketing teams […]
In an age where digital tools empower businesses to undertake various marketing initiatives independently, the role of marketing consulting firms continues to be significant. While do-it-yourself (DIY) marketing approaches offer numerous benefits, they seldom match the deep commercial experience, objectivity and cross-industry benchmarks that professional marketing consulting firms provide. The Complexity of Effective Marketing Marketing, […]
In the era of digital transformation, self-publishing has emerged as a formidable tool to forge and nurture brand communities. Brands striving to build deeper connections with their audiences are increasingly turning to self-publishing as an integral part of their marketing strategy. Marketing Eye champions this approach, demonstrating that by leveraging self-publishing avenues like magazines, companies can enhance […]
The official launch of StyleMatrix on 14 February 2025 marked a significant milestone in the world of fashion technology. This breakthrough platform, which combines fashion psychology with tech innovation, sets the stage for a novel approach to personal style and consumer engagement. To ensure a successful market entry, the strategic efforts of Marketing Eye played a critical […]
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If that‘s the case, I’ve been in your shoes before. To help you […]
Google Cloud just wrapped its Next ‘25 event in Las Vegas, unveiling a jaw-dropping 229 announcements, spanning everything from advanced AI models to new ways of connecting your favorite tools with Google’s agentic ecosystem.
Shopify’s CEO Tobi Lütke just gave his company a bold new directive on AI: Before asking for any new hires or more resources, Shopify employees now need to prove that AI can’t do the job first.
OpenAI just released a new memory feature for ChatGPT that allows it to recall everything you’ve ever discussed with it, not just the details you’ve explicitly saved to its long-term memory.
Returning from Google Cloud Next, Paul and Mike are back with some major AI updates. They kick things off with ChatGPT’s new memory feature and unpack what that means for your data (and your daily workflows). Then it’s onto Shopify’s leaked memo: no new hires until AI proves it can’t do the job. Databox takes […]
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I’m not the only one who noticed. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with […]
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. I honestly can’t remember the last time I made a purchase without some online […]
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done. This list comes from a16z’s AI Unwrapped, which largely features consumer apps for personal use. I’m calling […]
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of “branding,” I go back to my memory of the GameCube […]
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real impact. After about three months, I realized that I was chasing a vanity metric (page […]
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line. Now, she leads communications and partner engagement for state development initiatives for Best Buddies International, a nonprofit dedicated to ending the social, physical, and economic […]
Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content. In this episode of Whiteboard Friday, Caitlin walks us through how AI can help get you over that creative block and get started.
Here are the Top AI Software Tools for Marketers in 2025 In 2025, the landscape of marketing is transforming with the rise of AI marketing tools. From marketing automation to content creation and video marketing, artificial intelligence (AI) has become an indispensable ally for marketers looking to stay competitive. These tools not only streamline operations but also elevate […]
In 2025, B2B companies are grappling with several significant pain points in lead generation. Driven by changing buyer behaviours, technological advancements, and increasing competition, these challenges make it harder to maintain a healthy sales pipeline. Here’s a closer look at the key issues impacting B2B lead generation today and how companies can overcome them:
The 2025 Neogen World Angus Forum represents one of the most esteemed gatherings in the agricultural industry, promising to bring together professionals, enthusiasts and stakeholders from around the globe. Appointed by Angus Australia Marketing Eye is at the helm to ensure this prestigious event reaches its full potential with a robust, multi-faceted marketing strategy. The forum, held from 7th […]
