When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he’d “find myself in these boardrooms” surrounded by experts spouting unfamiliar terms. The once and future Spider-Man told Seth Meyers, “thank God I found acting,” because it took “every bit of acting chops I’ve […]
OpenAI just set the AI world on fire again—this time by rolling out a brand-new image generation capability within GPT‑4o that has users everywhere buzzing.
ChatGPT’s new 4o image generation capabilities just pulled off a massive viral moment, transforming ordinary photos into whimsical illustrations inspired by the legendary Japanese animation studio, Studio Ghibli. But while social media timelines are flooded with these dreamy, hand-drawn aesthetic images, not everyone’s happy about it.
Google just dropped a brand-new “thinking model” called Gemini 2.5. If you blinked, you might have missed it—because the internet’s been buzzing about ChatGPT’s image generation release. But Gemini 2.5 is worth paying attention to.
This week, Paul and Mike are together again with a 60+-minute podcast episode focused on another wild week in AI. From ChatGPT’s jaw-dropping new image generator and the viral Studio Ghibli craze (and controversy) to Google’s Gemini 2.5 update and the launch of OpenAI Academy—there’s no shortage of major moves. Plus: updates to GPT-4o, the […]
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibaba’s Qwen models — Qwen 2.5. In this post, I’ll break down what Qwen 2.5 is, how you can use it, […]
As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who prioritize a live approach. I’ve narrowed down the top live video stats to give you and your […]
Marketers praised American Express’s OPEN Forum. But how does the latest iteration measure up? Here’s what’s good (and not so good) about its content, design, and strategy.
Imagine trying to describe a giraffe to someone whose never seen one. Maybe I’d say something like this: “Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs.” This description is close enough, sure, but it doesn’t quite capture the sensation of seeing one in real […]
More data is the key to better insights and smarter marketing decisions, right? Not exactly. But a unified data strategy is. Here’s how to create one.
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of […]
The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks through what worked and what didn’t when launching her extremely successful set of email newsletters.
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didn‘t connect with British sensibilities? Or proof that even viral marketing can’t guarantee product success? According to behavioral science […]
The future of AI is arriving faster than most are ready for. In this kickoff episode of The Road to AGI series, Paul Roetzer shares why Artificial General Intelligence (AGI) may be only a few years away, why the definition of AGI itself is a moving target, and how leaders can prepare for profound disruption—sooner […]
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, I’ll share how you can use Claude’s incredible new Projects feature to create an executive assistant. That virtual EA can help you […]
Learn how travel company TUI’s digital analytics team developed an attribution model to show how marketing contributes to the business — and automated the process across all their platforms.
Ten years ago, SEO was predictable: rank higher, earn more traffic, improve CTR, and conversions would follow. But in 2025, this model has collapsed under the weight of one undeniable shift. Search is no longer just about sending people to websites. Search is now about giving people the answer instantly. Today, users are getting what […]
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry,” she says. Now affectionately known as the “Big Sis […]
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land. A quality video marketing campaign on Facebook can strengthen your brand and […]
From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books — all written by women — will inspire, help, and grow your content and marketing skills. It’s a great way to celebrate Women’s History Month.
To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots on the ground know differently. Sure, there are exciting, creative tasks, but there’s also strategy, analysis, and near-constant monitoring and engagement. There’s planning and publishing, and sometimes even public relations fires to put out. Social […]
Is SEO really dead or are fearmongers twisting data to fit their narrative? Chima Mmeje debunks myths and reveals what actually works to dominate search in 2025
All I have to show from my college days is a questionably long Facebook album titled “For the Nights I’ll Never Remember, and the People I’ll Never Forget.” Meanwhile, when Alex Lieberman was in college, he launched a newsletter now valued at $75M. It’s okay… We all have our strengths. Meet the Master Alex Lieberman […]
This week, Paul and Mike return with a rapid-fire breakdown. From major AI companies’ bold policy recommendations to the AI Action Plan to Altman’s teaser of a new creative writing model that blurs the line between human and machine—there’s a lot to unpack. Plus: Google’s AI infrastructure bets, Claude’s web search rollout, and a new […]
As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital marketing books can quickly become obsolete, which is why I’ve turned to digital marketing ebooks. Don’t get me wrong, I will always read physical books when it comes to evergreen marketing topics. However, when it […]
I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That’s why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Visual charts and graphs not only save me precious time but also […]
The requests keep entering your inbox: a rush collateral piece, an unexpected pivot to a new social platform, a request to take on a colleague’s work. End the frustration and learn to say no politely and strategically with this advice.
AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of the tech we use – and have for a while – but haven’t gotten that visibility until recently. In this article, we’ll break down real-world […]
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes. My Reddit homepage is a mishmash of everything that interests me: Deep dives into project […]
Finding a new job in marketing isn’t easy right now. Up your chance for success by positioning (and developing) yourself as the full-stack marketer you want to be. Here’s how.
Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough […]
If your brand treats video like an extra in the background of your marketing strategy, it’s time to make it the star. Discover why, learn the trends for 2025, and see examples of B2B and B2C brands that make video shine.
