Discover proven strategies for strengthening your brand’s authority in 9 easy steps. From product excellence (featuring Tony’s Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches. Perfect for marketing leaders looking to enhance […]
When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of […]
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an […]
As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time […]
Finding the right keywords can feel like navigating a busy train station. Which direction leads to your destination? What’s the most efficient route? Keyword Gap 2.0 is your express ticket to competitive insights.
Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join. Effective webinar promotion can also increase audience engagement and settle the nerves of webinar hosts. Promotion allows you to fill your audience with the right people and get closer to […]
Introduction to GS1 QR Codes The evolution of barcode technology has significantly enhanced product identification and tracking. Traditional barcodes, also known as one-dimensional (1D) barcodes, have been widely used for basic product identification but are limited in data storage. In contrast, two-dimensional (2D) codes, such as GS1 QR codes, can store and retrieve a vast […]
Ever stopped to ask why your brand uses an editorial calendar? Marketing maverick Ryan Brock thinks it’s about time you do and offers up an alternative that can deliver content ROI more quickly.
Looking for resources to scale your SEO agency? Check out this list of client onboarding tools to automate manual tasks.
Introduction to GS1 Digital Link Product identification took a major leap in 1974 when a barcode was first scanned at a supermarket in Troy, Ohio, forever changing retail and logistics. Since then, barcodes have powered global supply chains, but traditional 1D barcodes now struggle to keep up with modern digital demands. Consumers want instant access […]
Once a visitor lands on your website, you only have about seven seconds to make a great first impression before the average user decides whether they’re going to stay or bounce. So, how do you ensure that the first interaction with your target audience is a positive one? The answer: Great landing page design. Table […]
The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it’s more or less our “main thing” — like almost everything we push, preach, and practice as a brand hinges upon it. In the interest of keeping this post focused and practical, I won’t go […]
OpenAI’s CEO Sam Altman just made some bold claims about the near-future of AI, and they’re worth paying attention to.
Anthropic just dropped a thought-provoking new study that reveals a surprising snapshot of how AI is actually being used in the wild—and which jobs and tasks might feel its impact the most.
California State University (CSU) just made a massive move in higher ed that might set the tone for how colleges nationwide adopt AI.
What do the next two years hold for AI? Sam Altman says it’s going to far surpass the recent developments in AI. This week our hosts, Paul Roetzer and Mike Kaput, unpack Sam Altman’s bold claims about the rapid pace of AI advancements, Anthropic’s new initiative to quantify AI’s impact on jobs, and the largest-ever […]
No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most enticing copy, or building the most effective product. This is where A/B testing tools come in handy. The right tools help you test and optimize your website or app design, copy, product, and — most […]
In today’s digital landscape, product reviews play a crucial role in shaping consumer trust, influencing purchase decisions, and boosting online visibility. Whether it’s store-wide ratings or individual product reviews, optimizing review data can enhance credibility and improve search rankings. This guide explores the importance of store and product reviews, common challenges SEOs face, and the […]
The cancellation of diversity, equity, and inclusion programs doesn’t mean marketers can stop welcoming all segments of their audiences. That’s bad for business. Here’s how to create content that resonates.
It’s a content and marketing strategy dilemma: Create content on popular topics with fierce competition or toil to create demand for ideas no one’s familiar with yet. Luckily, you don’t have to choose.
One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do the same. It’s absurd but also entirely realistic. Whether we admit it or not, no one is immune to […]
I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and Twitter to help grow my blog. As a noob marketer — and still to this day, honestly — I’d test out new concepts on my […]
Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them? Learn the key factors affecting this decision, including SEO impact, resource management, and audience targeting. Discover why larger websites often have greater pull for attracting links and traffic, and when maintaining separate domains […]
As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company’s overall business goals. But what makes a good promotional video? How much does it cost to make one? How does […]
Take the lead on innovation and creation with your brand’s content and marketing. Learn how to be a marketing baddie to go beyond the light-bulb moment.
AI-powered discovery is driving the evolution of search, changing how users interact with digital content. As search moves beyond traditional engines and into AI-driven platforms, topical maps remain a key strategy for structuring content in a way that aligns with how AI systems process and retrieve information. In this article, we’ll explore how AI Agents […]
We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and those that deliver the highest ROI). However, sometimes, it can be difficult to put pen to paper — or words to screen. That’s where blog post templates can come in handy. From blogger to fellow […]
Most marketers distribute newsletters. Fewer marketers deliver newsletters that work for their subscribers and their brands. Discover best practices with examples of those doing it best.
An Introduction to llms.txt In September 2024, Jeremy Howard, co-founder of Answer.AI, introduced the llms.txt standard to enhance Large Language Models’ (LLMs) comprehension of website content. An llms.txt file is a Markdown-formatted document placed in a website’s root directory. It provides a concise overview of essential site information—such as titles, descriptions, and key links—enabling AI […]
Reddit has evolved from its 2005 origins into a digital powerhouse, proving itself as an invaluable territory for marketers. While the platform maintains its core strength in community engagement and authentic discussion, it’s transformed into a sophisticated marketing channel that offers unique advantages over traditional social networks like Facebook or Instagram. In this post, I’ll […]
90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is one of the most popular and long-lasting brands we’ve got. We all take it […]
Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features.
