Struggling to organize your content for better SEO performance? Learn how topic clusters boost rankings, authority, and conversions—plus grab free templates to start now.
I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing […]
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals. She’s appeared in many of the brand’s campaigns herself, demonstrating first-hand how products work, sharing recommendations, progression photos, and usage tips. I’m increasingly impressed by […]
AI is no longer a futuristic concept, but has become an integral part of how businesses market, sell, and communicate today. This has become even more evident in the world of social media marketing. AI has fundamentally reshaped how brands engage with audiences, develop content strategies, and drive measurable results. As technology advances, the connection […]
Discover how WordLift Smart Credits can revolutionize your AI-driven marketing strategy by enhancing flexibility, scalability, and cost-efficiency. What are WordLift Smart Credits? WordLift Smart Credits are a flexible solution designed to optimize the usage of WordLift’s AI-powered features, specifically our Product Performance and Agent solutions. These credits are included in our base plans and can […]
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone […]
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for finding and retaining the best marketing talent. I’ve been a remote digital marketer for years […]
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along pretending to understand while secretly Googling things like “what is a lead magnet?” during team […]
As we move into 2025, the B2B marketing landscape continues to evolve rapidly. Buyer expectations have shifted signifcantly, technology adpoption has accelerated, and businesses are increasingly required to rethink traditional strategies. To stay ahead, B2B marketers must embrace innovation, personalisation, and smarter decision-making. To remain at the forefront, it is essential to align with the […]
It’s not often you see a company like OpenAI admit to a mistake, roll back a major update, and publish not one, but two, in-depth postmortems about what went wrong. But that’s exactly what happened when the latest GPT-4o update hit ChatGPT—and users found themselves chatting with what felt like a digital yes-man.
A wave of unsettling signals is flashing across the labor market for workers (especially younger, entry-level ones), and AI may be playing a bigger role than anyone is ready to admit.
A not-so-silent revolution is starting to sweep through the tech industry. CEOs are making AI a core requirement of continued employment.
Fresh off a wave of “AI‑first” CEO manifestos, Paul Roetzer and Mike Kaput dive into the top news in AI this week: Duolingo and Box join Shopify’s AI-first pledge, more signals of AI job disruption emerge, and OpenAI rolls back 4o due to an overly agreeable personality. Also, Johnson & Johnson bins 90 % of its 900 generative AI […]
Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something I’ve learned over the last 6+ years of running my own business. Recently, I reached out to one of the leading AI companies that secured VC funding. I really wanted to cooperate with them, so […]
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could […]
As e-commerce evolves, the boundaries between online and in-store purchase are disappearing. Today’s consumers expect seamless experiences, whether they start searching on Google or Perplexity, a product page, a store locator, or scanning a QR code on packaging. In the past, SEO was about targeting the right keywords to drive traffic to your pages. Today, […]
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has just as much chance of being viewed as Apple’s, or Google’s, or [fill in your favorite big brand here]. Today’s master is here to help you not waste that chance. […]
“You Are Bigger Than SEO” — and So Is Every Other Domain Rand Fishkin’s opening line at iPullRank’s inaugural SEO Week New York — “You Are Bigger Than SEO” —struck a chord. Rand is absolutely right. His point stretches well beyond search: AI is transforming every knowledge domain, and the only safe path forward is to evolve. One of my personal s […]
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs. As I look at AI […]
It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success. There‘s a lot that goes into becoming more business-savvy, whether it’s learning the “softer” skills (like people management, communication, and public speaking) or mastering the “hard” skills […]
In the agriculture sector, one reality stands unchallenged: Primary producers are the lifeblood of communities, economies and the future. This belief shapes the philosophy behind every thoroughly planned campaign, especially those tied to significant industry events. As the world converged on Brisbane for the 2025 Neogen World Angus Forum and on Tamworth for the Zoetis […]
Description: Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high intent traffic.
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of “branding,” I go back to my memory of the GameCube […]
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. The problem? I couldn’t quantify a single sale from two million visitors. I […]
Built with EssilorLuxottica, trusted by humans. Great AI doesn’t happen in isolation. At EssilorLuxottica, the AI Agent that now powers their SEO content strategy didn’t arrive ready-made: it was trained, shaped, and fine-tuned by the very experts it now supports. Built in partnership with WordLift, the agent was designed to learn from real workflows, real […]
In a surprise executive order, US President Donald Trump has made AI education a core national initiative—starting in kindergarten.
AI-driven job disruption isn’t coming. It’s already here—and many executives are quietly betting their future on it.
OpenAI just dropped two game-changing AI models—o3 and o4-mini—and if you’re paying attention, you can feel the seismic shift happening under our feet.
After a quick spring break, Paul Roetzer and Mike Kaput are back, and the AI world definitely didn’t take a vacation. In this episode of The Artificial Intelligence Show, our hosts catch up on two weeks of major developments, including OpenAI’s surprising release of o3 and o4-mini, the accelerating wave of quiet AI-driven layoffs, and […]
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isn’t relegated […]
When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads. Because none of that advice said much about designing the actual form for capturing those leads, I didn’t put much thought into whether lead form best practices even […]
You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever. Tons of moving parts constitute a high-performing, truly modern social strategy. According to HubSpot’s 2025 Social Media Trends Report, […]
