The Importance of User-Generated Content (UGC) in Marketing: Benefits and Best Practices

You’re scrolling through your social media feed, and you come across a post from one of your favourites. This isn’t just any ordinary post; it features an authentic photo or video from someone who has used the product or service, sharing their experience. It could be a glowing review or a humorous and relatable story. Whatever it is, it catches your attention and piques your interest.

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