How to Create Your Brand Image as a Small Business Owner

Starting a small business is an exciting journey, but building a brand that truly resonates with your customers is just as crucial to your success. Your brand image is more than just a logo or a catchy slogan; it’s the essence of what your business stands for and how people perceive you. Whether you’re just starting or looking to refine your current brand, here’s a simple guide on how to create a memorable brand image that speaks to your target audience.