
Introduction
In the intricate realm of technology firms, visibility and reach can often delineate the difference between monumental success and mediocrity. Public Relations (PR) and Search Engine Optimisation (SEO) remain pivotal in amplifying a firm’s footprint and cementing its presence in the digital space. Utilising these tools effectively can help businesses realise their growth aspirations and objectives. This blog delves into the strategic integration of PR and SEO, elements of AI marketing and automation, underscoring their collective impact on a technology firm’s visibility and lead generation efforts.