In the agriculture sector, one reality stands unchallenged: Primary producers are the lifeblood of communities, economies and the future. This belief shapes the philosophy behind every thoroughly planned campaign, especially those tied to significant industry events. As the world converged on Brisbane for the 2025 Neogen World Angus Forum and on Tamworth for the Zoetis AngusEXPO, it became evident that orchestrating a successful agriculture marketing event requires more than routine processes. It demands vision, precision and a deep respect for the sector’s values.