Marketing Audits: The Key to Growth for Agricultural Associations

The agricultural sector has experienced remarkable transformation in recent years, largely driven by digital advancement and the need to secure member engagement. Industry associations, tasked with representing farmers, suppliers and related partners, must consistently innovate how they market, connect with stakeholders and attract new members. This leads to the growing trend of conducting a marketing audit—an in-depth evaluation of current marketing performance. In this piece, you will find out why agricultural industry associations increasingly consider marketing audits instrumental for sustained growth, rejuvenation and relevance.