Has LLMs Swallowed Google? How Effective Is LLMs SEO for Businesses

Generative AI and large language models (LLMs) have disrupted the digital search landscape. Not long ago, Google dominated the way people obtained information online, making it almost synonymous with the act of searching. The emergence of LLMs has questioned whether Google Search beloved and deeply embedded in digital daily life remains as effective as before. This article explores the shifting effectiveness of Google Search compared to LLM-driven search, why organic rankings and Google Ads feel different in recent months and what this all means for businesses relying on SEO or digital marketing strategy.