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AI Costs Are Outpacing Marketing Budgets, So How Do You Strategize?

AI Costs Are Outpacing Marketing Budgets, So How Do You Strategize?

Corporate America is starting to ration AI, and it’s affecting marketing teams. Axios and The Wall Street Journal report that some enterprises have burned through their entire annual AI budget in just a few months. Others have watched AI spending double or triple with little warning.

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