The Marketing Stack Is Dead and High Growth Companies Need an Operating System

For more than a decade, marketing teams have built technology stacks with the enthusiasm of children collecting toys. Every new problem brought another subscription, another dashboard and another login that someone in the team had to remember. There was a CRM for customer data, an email platform for campaigns, project management software for workflow, social media tools for scheduling, analytics platforms for reporting and a growing assortment of AI products promising to write content, improve advertisements or make the marketing team more productive.