In 2025, the landscape of marketing is transforming with the rise of AI marketing tools. From marketing automation to content creation and video marketing, artificial intelligence (AI) has become an indispensable ally for marketers looking to stay competitive. These tools not only streamline operations but also elevate campaigns by delivering personalised experiences and data-driven insights. In this post, we’ll explore seven of the top AI software tools every marketer should consider using in 2025, categorised by their primary functionalities.
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