Meet Massimiliano Ranieri, our Senior SEO Tech Manager!

WordLift is happy to announce a member of the team – Massimiliano Ranieri

Quick Facts

Name: Massimiliano Ranieri

Age: 39

Position in WordLift: Senior SEO Tech Manager

Languages spoken: Italian, English

Let’s Get to Know Massimiliano

Tell us more about yourself…

I was born in Monza and raised in Pescara, growing up by the sea. After earning a Master’s degree in Marketing and Communication, I discovered my true passion for the digital world. Driven by curiosity and the desire to grow, I moved to London to expand my knowledge and sharpen my skills.

That experience opened the doors to the fascinating world of SEO, where I’ve spent years gaining valuable expertise, both in-house and on the agency side. I had the opportunity to work within EssilorLuxottica, a global leader in eyewear, where I deepened my understanding of enterprise-level SEO challenges. On the agency side, I worked at Publicis Groupe, one of the largest communications groups worldwide, where I honed my skills across diverse industries and complex digital strategies.

All of this has shaped who I am today:
a Senior Tech SEO Manager with a deep passion for the intersection of technology and online visibility. Over the years, I’ve mastered the art of technical website optimization, ensuring content is not only discoverable by search engines but also meaningful and valuable in the age of AI.

My journey has always been fueled by innovation, seeking smart and automated solutions to solve complex SEO challenges. At WordLift, I’ve found the perfect environment to bring this vision to life where creativity, data, and AI come together to shape the future of search.

Three things you love the most about being a Wordlifter

1. Constant Innovation: What I love most is the opportunity to work every day at the forefront of AI, innovation, and automation applied to SEO. It’s never boring: there’s always something new to explore, learn, and put into practice.
2. A Culture of Knowledge-Sharing: Here at WordLift, knowledge-sharing is in the company’s DNA. The collaborative spirit creates an environment where everyone learns from each other, fueling both professional growth and personal development.
3. Real Impact: Seeing how our innovative solutions translate into tangible results for clients, genuinely improving their online presence and their ability to be found by search engines and LLMs, is incredibly rewarding.

Can you share the exciting, innovative work that you’re doing at WordLift?

Absolutely! As a Senior Tech SEO Manager, I’m deeply involved in projects that are reshaping the future of SEO. My work focuses on three main areas:

1. Optimization for AI-Powered Search Engines (AEO): The focus is on developing and implementing advanced strategies to ensure our clients’ content is perfectly structured and comprehensible for Google AI Overviews, Perplexity, ChatGPT, and other LLMs. This includes the use of complex structured data, optimizing brand sentiment detectable by AI, and creating “AI-friendly” content.
2. SEO Automation: We’re exploring and implementing solutions to automate SEO analysis, opportunity identification, and the application of best practices at scale, reducing time and increasing efficiency.
3. Developing Innovative Methodologies: Part of my work also involves refining and validating new work methodologies that meet the demands of an increasingly AI-driven web, ensuring our clients not only maintain their current rankings but also gain new ones within the context of AI-generated responses.

It’s an incredibly stimulating journey, and I’m thrilled to contribute to shaping the future of SEO

Get in touch with Massimiliano

Link to my Linkedin.

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