It’s Time to Use AI as Your Thinking Partner

Most marketers have a transactional relationship with AI, A. Lee Judge says. They put in a request. They get out an asset. They edit it until it sounds like their voice or their brand’s. Then, they repeat.

But Judge, founder of B2B content marketing and production company Content Monsta, explains AI isn’t meant to replace human content creators; it’s meant to elevate them.