Most marketing teams have gotten comfortable using AI. They’ve integrated it into content workflows, sharpened their prompts, and found individual productivity gains. But the next phase is already here, and it relies heavily on the ability and dedication of humans, says Zapier’s Dan Slagen.
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![From AI Users to AI Builders: The Next Phase of Marketing AI [MAICON 2026]](https://www.marketingaiinstitute.com/hubfs/Dan%20Slagen-1.png)
